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Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond

To insert your company logo on this slide From the Insert Menu Select “Picture” Locate your logo file Click OK To resize the logo Click anywhere inside the logo. The boxes that appear outside the logo are known as “resize handles.” Use these to resize the object.

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Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond

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  1. To insert your company logo on this slide • From the Insert Menu • Select “Picture” • Locate your logo file • Click OK • To resize the logo • Click anywhere inside the logo. The boxes that appear outside the logo are known as “resize handles.” • Use these to resize the object. • If you hold down the shift key before using the resize handles, you will maintain the proportions of the object you wish to resize. Internet Web 0.0, 1.0, 2,0, 3.0 .... and Beyond Bernt Wahl Industry Fellow Engineering, U.C. Berkeley CET U.C. Berkeley

  2. Silicon Valley History • Gold Rush, Movies, and Electronics • Academic Excellence and Garages • De Forest – Vacuum Tubes (1906) • Hewlett- Packard – HP (1939) • SRI • Fairchild • Intel CET U.C. Berkeley

  3. Silicon Valley Success • Resources: • Excellent Academic Institutions: • U.C. Berkeley & Stanford • Culture - Gold Rush Mentality • Past Successes • HP, Intel, and Oracle • Ready Capital (VC Community) • Minimal Bureaucracy • Experienced Talent (from around the world) Tsunghua University Program

  4. Silicon Valley Companies Started by College Students: • Hardware: Apple, Cisco, and Sun. Dell but in Texas. • Software: Too many to count … • Internet Search Engines: Inktomi, Yahoo, Ask, and Google. • Social Network: Facebook, Twitter, Linked-in and Friendster. • Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist CET U.C. Berkeley

  5. Readings of Visionaries • As We May Think – The Memex • Vannevar Bush, The Atlantic, July 1945. • A Conceptual Framework for the Augmentation of Man's Intellect Douglas Engelbart, October 1962 • Web 2.0 Tim O'Reilly September 2005 Tsunghua University Program

  6. Memex - Wikipedia • World Wide Web • Wikipedia • Vast Retrieval • Data Storage • Shared Information CET U.C. Berkeley

  7. Augmentation of Man's Intellect Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“ • The mouse    • 2-dimensional display editing   • In-file object addressing, linking    • Hypermedia and outline processing    • Flexible view control  and multiple windows    • Cross-file editing    • Integrated hypermedia email and hypermedia publishing    • Document version control    • Shared-screen teleconferencing    • Computer-aided meetings    • Formatting directives    • Context-sensitive help    • Distributed client-server architecture    • Uniform command syntax    • Universal "user interface" front-end module    • Multi-tool integration    • Grammar-driven command language interpreter    • Protocols for virtual terminals and remote procedure call protocols    • Compliable "Command Meta Language"    SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source

  8. Foundation of Dreams Web 0.0 • Early Predecessors • Telegraph • Facsimile Phone (1842) Alexander Bain • Telephone (1876) Alexander Graham Bell • (Who do you call ?) • Memex (1945) Vannevar Bush 1809 1842 1876 1945 1960 CET U.C. Berkeley

  9. Building the Internet Web 0.3 (Alpha) • Arpanet (Advanced Research Projects Agency Network), • U.S. afraid of U.S.S.R. and China disrupting communications • Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford) Tsunghua University Program

  10. Building the Internet Web 0.5 (Beta) The Web - CERN Publishing on NeXT (1989) Tim Berners-Lee CET U.C. Berkeley

  11. Building the Internet Web 0.7 (Beta) • FTP Gopher, Archie, Verona,… (1990 onward) • University of Illinois Mosaic – Netscape (1993) Marc Anderson In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people. CET U.C. Berkeley

  12. Internet Web 1.0 (Commercial) 1993 U.S. Congress enacted .com legislation 1995 Internet commerce is a $ 0 billion industry 2010 Internet commerce advertising is $25 billion, Jerry Jang and David Filo Pierre Morad Omidyar Woz and Jobs Len Bosack and Sandra Lerner Jeff Bezos Steve Kirch ($10 million ) CET U.C. Berkeley

  13. Internet Web 2.0 Tim O’Reilly (Web 2.0 Vision) Web 1.0   Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia Personal websites --> blogging Evite --> upcoming.org and EVDB Domain name speculation --> search engine optimization Page views --> cost per click Screen scraping --> web services Publishing --> participation Content management systems --> wikis Directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication CET U.C. Berkeley

  14. Internet Web 3.0 + Creating the future: • Web 3.0 • Google AdSense -> Pay for transaction • Flickr -> Photosynth • BitTorrent -> Holodeck • Napster - > Pandora • Wikipedia -> seti@home,- Crowd sourcing • Blogging ->Tweeting • Upcoming.org -> Spontaneous Crowd Formation • Search Engine Optimization -> Anticipating Needs and Solutions • Cost per click -> Sales Commission • Web services -> Cloud Hosting • Publishing --> Participation • Wikis -> VR Collaboration • tagging ("folksonomy") - > Augmented Reality • Syndication -> The Symantec Web CET U.C. Berkeley

  15. What Internet Web 3.0 Looks Like The future: CET U.C. Berkeley

  16. Internet Web 3.0 + Tools for creating the future: • Social networking: Facebook, Twitter & FourSquare • Augmented reality: Second Life, Spore, and Sims • Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing • Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge • Ubiquitous Computing: Monitor the world around us CET U.C. Berkeley

  17. Business Plan 2.0 (no business plan) • Find the Problem • Find the Solution • Find the Customer • Iterate ( and be passionate about it) Collins and Townes Philip Rosedale Dean Kaman Jack Dangerman Fractal Fathers CET U.C. Berkeley

  18. Life Lessons Learned Be willing to dream Recognize opportunity Be willing to go for it Work well with others Execute, a work hard Have passion doing it CET U.C. Berkeley

  19. Q & A Maybe the World is truly flat, both of them as they collide. CET U.C. Berkeley

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