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COMPETITOR ANALYSIS FGSIB 2001

COMPETITOR ANALYSIS FGSIB 2001. 5 TRADITIONAL MODES OF COMPETITVE ANALYSIS. SWOT ANALYSIS INDUSTRY ANALYSIS 5 FORCES COUNTRY ANALYSIS PRODUCT SEGMENTATION VALUE CHAIN. SWOT ANALYSIS. STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS NOT A BAD FIRST STEP

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COMPETITOR ANALYSIS FGSIB 2001

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  1. COMPETITOR ANALYSIS FGSIB 2001

  2. 5 TRADITIONAL MODES OF COMPETITVE ANALYSIS • SWOT ANALYSIS • INDUSTRY ANALYSIS • 5 FORCES • COUNTRY ANALYSIS • PRODUCT SEGMENTATION • VALUE CHAIN

  3. SWOT ANALYSIS • STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS • NOT A BAD FIRST STEP • QUALITY OF OUTPUT DEPENDS ON QUALITY OF INPUT • BOUNDARY DEFINITION PROBLEM • LINE OF BUSINESS ANALYSIS WITHIN LARGER CORPORATE ENDEAVOR

  4. 5 FORCES • SUPPLIERS • BUYERS • THREAT OF SUBSTITUTE PRODUCTS • THREAT OF NEW ENTRY • RIVALRY (STRATEGY, STRUCTURE & COMPETITION)

  5. COUNTRY ANALYSIS • USES 5 FORCES MODEL TO HIGHLIGHT COUNTRY DIFFERENCES • COMPARATIVE CORPORATE GOVERNANCE • THE FIRM SERVES WHOM? • BOARD STRUCTURE & RESPONSIBILITIES • CORPORATE CONTROL • FINANCING OPTIONS

  6. PRODUCT SEGMENTATION • IN THE END, ALL COMPETITION IS PRODUCT COMPETITION • WHAT CONSUMERS WANT • WHAT FIRMS OFFER • CONTINUOUS MATCHING PROCESS

  7. VALUE CHAIN ANALYSIS • HOW EACH STEP IN THE VALUE CHAIN IS OPTIMIZED • NOT ONLY IN TERMS OF ITS OWN FUNCTION, BUT ALSO IN TERMS OF UPSTREAM-DOWNSTREAM • 1ST ORDER FIT • 2ND ORDER FIT • 3RD ORDER FIT

  8. PROBLEMS WITH TRADITIONAL COMPETITOR ANALYSIS • WHAT IS THE NATURE OF THE FIRM? • WHAT IS THE NATURE OF COMPETITION? • WHAT CAN FIRMS DO?

  9. RESOURCE BASED VIEW • FIRM AS A COLLECTION OF RESOURCES • DOESN’T SAY ANYTHING ABOUT MOTIVATION OR BEHAVIOR • MOBILIZATION AND EXECUTION ARE KEY • THESE ARE CLEARLY TIME- AND LOCATION-BASED

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