10 YEARS IN EU advertising action

1. 10 YEARS IN EUadvertisingaction Ministers two Infrastruktury i Rozwoju

2. Aim of action: • Promotion of the progress of civilisation thanks to the access to European Union, our existance and the usage of Structural Funds. • Description of action: • horizontal and multithreaded character of the campaign, • presenting in sectional cases the subject matter of European funds - many life areas supported by Structure Funds and all operational programmes, • cooperation with all management institutions of EF and promotion of all operational programmes • Action’s message: • Polish attendance in EU is a progress of civilisation and a chance to gain advantages in life area, • 10 years in EU provides a number of benefits and projects, realized on a large scale during the time of our membership, • The Poles are proud of Polish develompent during these 10 years. This is an opportunity to reassure and celebrate together. Action’smainassumption Ministers two Infrastruktury i Rozwoju

3. 10 years in EU– othermessage – innovativeaction Aim of the actionentailed a necessity of innovativeapproach: • engagingbeneficiaries of EF to organize Open Days, promotion and participation in events, for the firsttime on such a big scale • engaging as manyinstitutionsimplementingStructralFunds as possible • Coordination of MID wholeactionincludedseveraldozeninstitutions and hundredsbeneficiaries from allaround Poland • uniform and comprehensiblemark of allevents - logo, web side, publicities • organizing in all Polish regions a special event on 1st May • increasing a range reception through different operations Ministers two Infrastruktury i Rozwoju

4. Scopethematic of action • 1-11.05– Open Days – events organized by beneficiaries in all voievodships, • 1.05 - 16 open-air events – shows, project’s and beneficiares presentations, EF knowledge competition, concerts • 13.04 – 15.05 – media partnership with leading TV station, namely: • preparation and emision multithreaded formats of telecasts concerning EF i EU, announcing events in an action (TV plebiscite, knowledge competition and telecasts about changes in each Polish region), • live transmision from open-air events organized in regions, • TV competition for the most interesting project co-financed from EF in each region, • Live transmision from leading show in Warsaw. • 1.05 – „The Heart of Europe is beating here” („Tu bije serce Europy”) – artistic show with education elements, big event in Warsaw transmisted by TV, • 22.04-15.05 – publicities on a main TV’s channel, • Complement elements of action were - 13.04 – 15.05: • action’s web side , • Outdoor campaign, • quizes or others issues „call to action” leads by media partner, • Additional media partnership big radio station and newspapper including complement actions, • Web sides’ action (e.g. on partner’s web sides ) • promotion on MIR’s web sides, Managing Authorities and in social media Ministers two Infrastruktury i Rozwoju

5. OPEN DAYS Over 1 300 atractionsorganized by about 1000 beneficiaries in the whole country, amongothers: • free of chargetickets, discounts to museums and exhibitions • learning foreignlanguages • learning how to dance and dance shows • horseriding, cruises, yoga • Freemedicalexamination and appointment • Activitiesorganized in nurseries and kindergarden • guidance • Visitinginaccessibleproject’splaces (e.g. metro station, workshops) • competitions and thematicactivities Ministers two Infrastruktury i Rozwoju

6. OPEN DAYS Ministers two Infrastruktury i Rozwoju

7. 16 open-airevents in 16 regions • About 7000 visitors on one event in each region • 10-23 beneficieries’s and projects’sstands on eachevent 1th MAY – 1 EVENT – 16 REGIONS Ministers two Infrastruktury i Rozwoju

8. Action on TV • Action’s presented on a few TV channels • 12 TV formats and about 90 different kinds of telecasts for various target groups • nationwide plebiscite „It has changed a lot!” („Ale się zmieniło!”) • 17 dedicated telecasts - „morning show” in a main news channel • live transmition from Open Days events • live transmition in a main TV station in Poland from the event organized 1st of May in Polish regions • Information in the news and live transmision of the artistic show • commercials and videopresentations Ministers two Infrastruktury i Rozwoju

9. Media support - television Ministers two Infrastruktury i Rozwoju

10. 102 931 Visits on www.10latwue.pl(landingpage) WEB & SOCIAL MEDIA STATS15 April – 13 May 2014 24 000 voters in Internet plebiscite 2 150 new fans of European Funds profile on Facebook 20 140 views on a web side www.10latwue.pl from Facebook 376 188 views of the film about European Funds on YouTube Ministers two Infrastruktury i Rozwoju

11. Thank you for yourattention Michał Wacławik Ministry of Infrastructure and Development Department of Information and Promotion www.mir.gov.pl www.funduszeeuropejskie.gov.pl Ministers two Infrastruktury i Rozwoju