130 likes | 343 Views
10 years Anniversary. October 2007. OPPORTUNITY. To celebrate the occasion of TMA ten years anniversary To strengthen the staff loyalty via making them feel proud about the Company success and see their commitment future with TMA. INSIGHT. “ I am happy to see the company
E N D
10 years Anniversary October 2007
OPPORTUNITY • To celebrate the occasion of TMA ten years anniversary • To strengthen the staff loyalty via making them feel proud about the Company success and see their commitment future with TMA
INSIGHT “I am happy to see the company doing well. I believe that if the company grow well , my career can be shine too”
Ideas Chung Suc de lon manh cung TMA
Concepts • Open Air Party with Chung Suc Interactive Games and Music • Video : Review the company 10 years history • Opening speech ( Chair man) • Awards
Pre- event ( 10 days before) Announcement : External : post news of Anniversary 10th to media Internal : send invitation email to all employees 10 days before, use countdown clock (attached melody - TMA song) as reminding . Post news to Board of Bulletin ,Intranet, Website Preparation • Video Record • Gift (TMA T-shirt ,mouse pad) • Award • Great contribution to the Company growth : (DOB) • TMA Old Tiger :10 year excellence loyal Staff ( 5) • TMA Young Tiger : Consecutive Outstanding performance . • Promotion of April & July/2007 • Location ,Food & Beverage. • Entertainment : TMA Music , Chung Suc game and Fashion Show. • Décor • PR plan
Event (draft program) 3:00 : group at stage 3:00 – 6:30: Company meeting • Opening with TMA song ( T-music performance) • Video show : Review the company 10 years history • Opening speech ( Chair man) T-music performance : “Niem Tin Chien Thang” song Award • Great contribution to the Company growth • TMA Old Tiger :10 year excellence loyal Staff T-music performance • TMA Young Tiger : Consecutive Outstanding performance (confirmed by SM,PM) 10 best fashion design • Promotion of April & July/2007 6:30 – 9:00 Entertainment + Dinner • 6:30-7:00 Interaction games • 7:00 – 8:00 Chung Suc game Show • Among the time of Chung Suc game : Video features the most funniest happy moments at the show 8:00-9:00 : Award • prizes for Chung Suc game and Fashion Show • 10 “crazy prizes “ for funniest moments at the show. 9h:00 : the end
Post event PR activities • Post event News to media( TV and Print) :10 nam – Chung Suc Lon Manh Cung TMA • Publish Special Edition (Newsletter October) as Event diary included in articles & picture about the event • Post Opinion articles about the growth of TMA and future of TMA to PC World • Media :in IT newspaper ,magazine (PC World): 10th Ceremony and TMU,TEC, Quang Trung…. HTV and VTV