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The Craft of Scientific Presentations By Michael Alley. Shari Ford RET 2007. Critical Error 2. Chapter 3. Critical Error 3. Drawing Words from the Wrong Well. Critical Error 2. Critical Error 2. Speaking from points Memorizing Reading Speaking off the cuff.
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The Craft of Scientific PresentationsBy Michael Alley Shari Ford RET 2007
Critical Error 2 Chapter 3 Critical Error 3
Drawing Words from the Wrong Well Critical Error 2 Critical Error 2
Speaking from points Memorizing Reading Speaking off the cuff Four Sources of Speech
Advantages Credibility earned Ease of adjusting speech Eye contact Natural pace Disadvantages Wording not exact Long prep time Speaking from Points
Advantages Precision Smooth delivery Credibility earned Eye contact Disadvantages Potential for disaster Unnatural pace Inability to adjust speech Long prep time Memorizing
Advantages Precision Smooth delivery Disadvantages Credibility undercut Lack of eye contact Unnatural pace Inability to adjust speech Long prep time Reading
Advantages No prep time Eye contact Natural pace Disadvantages Potential for disaster Difficulty in organizing Lack of visual aids Speaking off the Cuff
Speaking from points Conference presentation Business meeting University lecture Memorizing First few words of presentation Short introduction of speaker Reading Press conference Quotation Complex wording Speaking off the cuff Answering a question Asking a question Appropriate Situations
Structure: The Strategy You Choose Chapter 3 Chapter 3
Structure of a Presentation • Organization of the major points • Transitions between those points • Depth the presenter achieves • Emphasis of the details
Structural Differences • Begin at a depth that orients the entire audience • Map the presentation for the audience • Signal transitions between major parts of the presentation
Beginning Ending Middle Organization
Beginning • Shows the big picture of the presentation • Focuses everyone’s attention to the particular topic
Middle • Discusses the topic in a logical fashion • Process Chronological • Event Spatial • System Follow the flow • Parts Grouping into parallel parts
Ending • Analyze the work from an overall perspective • Summary of the most important details • Closure • Set of recommendations • List of questions to be resolved • How the work affects the big picture
Key Transitions Middle Topic 1 Beginning Ending Topic 2 Topic 3
Depth vs Scope Scope Depth Scope Depth
Emphasis • People remember 10% of what they hear • Repetition, illustration, and placement • Say something important in the beginning • Define the scope • Importance of the work • Map the path of the presentation • Show a logical flow in the middle • Leave up the conclusion slide during questions
Leaving the Audience at the Dock Critical Error 3 Critical Error 3
Anticipate Initial Questions • What exactly is the subject? • Why is the subject important? • What background is needed to understand the subject? • In what order will the subject be presented?
What Exactly is the Subject? • Don’t assume the audience knows what the presentation is about • Title slide (60 sec) • Title • Name of speaker • Affiliation of speaker • Key image
Don’t move to middle until the audience understands the importance Importance relates to money, safety, health, or environment Curiosity: Ganymede & Callisto Why is the Subject Important?
What Background is Needed to Understand the Subject? • Be sensitive to the background information that audiences need • If time is limited, state up front what you are assuming the audience knows • Provide background in the introduction, or as the audience needs it
In What Order Will the Subject be Presented? • Reveal the organization of the presentation • Use images to make mapping memorable • Repeat images in the corresponding divisions of the presentation • Audience has an idea of what has been covered and how much is left
Anticipating the Audience’s Bias • Understand the bias in order to decide the strategy and energy required for a successful argument • Antagonistic audience: • Define the question up front, but don’t give away your results • Show you truly understand the opposition’s main arguments
Summary • Know when to use the four sources of speech: • Speaking from points • Memorizing • Reading • Speaking off the cuff • Structure the presentation with a beginning, a middle, and an ending • Anticipate the audience’s initial questions and biases
Know when to use the four sources of speech Structure the presentation with a beginning, a middle, and an ending Anticipate the audience’s initial questions and their biases Summary