4 Practical Steps to Social Media Success

1. 4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial,Chief Strategy Officer

2. About Mopdog Creative + Strategy • Formed in 1990 • Recipient of numerous design and civic awards • Top 25 Small Business of the Year for the past nine years • Business Community Service Recognition Award • In-Kind Service Award, The Center for Family Resources • Playmaker Award, Theatre In The Square • Gold, Silver and Bronze awards for brand image, campaign development and graphic design. • Full range of marketing and strategy expertise  • Clients local, national and global • PTA and Foundation involvement 15% 5% 15% 18% 48%

3. Social Media Explained • Twitter: I am eating a donut • Facebook: I like donuts • Instagram: Here’s a vintage photo of my donut • YouTube: Here I am, eating a donut • LinkedIn: My skills include donut eating • Pinterest: Here is a donut recipe • Google+: I am a Google employee who eats donuts

4. Current Social Media Channels Please select the social media channels your local organization is utilizingto engage your members/partners: (select all that apply) 15% 5% 15% 18% 48%

5. Key Social Media/Messaging Challenges • We need to get the information out to ALL parents • Difficulty in gaining email lists/contact information • Identifying a “communications champion” • Content development • Channel set up • Sending/Managing all of the channels • Tracking engagement • No one person uses the same source for their information • Apathy – not all signed up 15% 5% 15% 18% 48%

6. #1: Know Who You Are • What is your persona? • What do you do?Why does it matter? • Clear, concise messages - One idea, keep uncluttered • Content vs. context

7. #2: Know What You Are Trying to Accomplish • Outline your messaging goals • What plan or opportunity are you trying to address? • How do you know you have reached your goal? • Engagement, followers

8. #3: Know Who You Are Trying to Reach Understand the audience How does your audience like to be reached? Craft a directed message

9. #4: Have the Right Tools • Determine social media outlets • Create content and visibility calendars • Think “quality over quantity”

10. Tools to Manage Social Media/Messaging • Bitly: • shortens links that are posted to your social media accounts, which keeps them neat and clean. • Real time-analytics, bookmarking your favorite sites and pages and having the ability to track clicks. • Works across multiple platforms, such as Twitter and Facebook • Free!! 15% 5% 15% 18% 48%

11. Tools to Manage Social Media/Messaging • HootSuite: • most popular social media management tool • execute campaigns across multiple social networks from one web-based dashboard • manage social media, track conversations, and measure campaign results • custom built-in analytics system and the capability to schedule posts on all platforms. • free & pro ($8.99 per month) versions 15% 18% 48%

12. Tools to Manage Social Media/Messaging • WordPress: • Social media sharing offered by the plugin includes all major social sharing providers like Facebook, Twitter, Google+, reddit, Pinterest, tumblr, LinkedIn and even e-mail. • It will show social buttons that your users can click to share • Auto publish to social media networks • Texting push out plugin 15% 5% 15% 18% 48%

13. Other Platforms Social Media/Messaging • Google+: • improve search ranking, enhance visibility and build business relationships. These three things are like the social media trifecta 15% 5% 15% 18% 48%

14. Sample Content Calendar

15. Questions?? cheryl@mopdog.com mopdog.com @mopdog /mopdogcreative @mopdog_creative