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Strategic Socializing: 7 Steps for Effective Online Engagement

Discover the key practices for successful social media interaction with Michael Boyer, CEO of COOELEMENTS. Learn about identifying social media types, selecting the right platforms, and implementing best practices to attract customer interest. Unravel common myths and understand the rules for business success in the digital realm. Get tips on leveraging popular sites like WordPress, Facebook, YouTube, and more to enhance your online presence. Elevate your brand image and engagement through timely posts, captivating titles, and genuine interactions. Follow these steps to enrich your business's social media strategy and reach your target audience effectively.

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Strategic Socializing: 7 Steps for Effective Online Engagement

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  1. Social Media7 steps to socializing strategically Michael Boyer, COOELEMENTS, Inc.

  2. 12 years in business Over 4,000 clients

  3. My Background … • 17 Years of Online Marketing Consulting • 13 Years Executive Project Leadership A few of my past clients

  4. Why Social Media? • The world is changing our Businesses need to move with the change • Facebook has 850+ Million members • Twitter has 450+ million members • Your local community uses facebook/twitter • Your local press uses facebook/twitter

  5. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  6. 5 Myths of Social Media • Don’t have the time – 10 minutes • It’s a time-waster – Saves time • Social media is for teenagers – All ages • It’s just a fad – Fundamental Change • Social media replaces my other lead generation activities - Enhances

  7. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  8. Identify the Types of Social Media • Blogs (Tumblr, WordPress, Blogger) • Networks (Facebook, LinkedIn, Google+) • Media-sharing sites (Vimeo, YouTube, Flickr) • Micro-blogs (Facebook, Twitter, friendfeed) • Social bookmarking (Digg, Reddit) • Review sites (Google Places, Yelp, CitySearch) • Splash page (About.me, Crunchbase) • Location (Foursquare, Facebook, Gowalla, Loopt) • Rating (Klout.com)

  9. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  10. Which sites are best for you? • Blogs (WordPress) • Networks (Facebook, Google+) • Media-sharing sites (YouTube) • Micro-blogs (Facebook, Twitter) • Social bookmarking (Skip it) • Review sites (Google Places, Yelp) • Splash page (About.me) • Location (Foursquare, Facebook) • Rating (Klout.com)

  11. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  12. Know the rules for Business Rule: Create specific goals and don’t lose sight of them, setup a system and do it every day (post everyday) Rule: Adhere to the appropriate tone of your brand and industry, be consistent with your message. Rule: Mind your image, your business depends on it Rule: Listen, observe and participate. Rule: BE GENUINE!

  13. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  14. Follow Best Practices • DO • Brand Yourself DON’T X Have Inconsistent Image & Voice

  15. Follow Best Practices • DO • Converse: Start and participate in interesting conversations DON’T X Sell and/or use bots and automated software

  16. Follow Best Practices • DO • Regularly post meaningful content DON’T X Saturate with meaningless content

  17. Follow Best Practices • DO • Use captivating titles DON’T X Use generic titles

  18. Follow Best Practices • Use Titles That Get Clicks • “How To” Blog Titles • “7 Steps to” • “The worst way to ….”“Mistakes to avoid” titles • Questions to peak curiosity • Humor

  19. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

  20. Tips for you Business • Facebook • Google Places • Linkedin

  21. Facebook Tips • Create a fan page (takes 5 minutes) • Be professional, but a bit more (this is a social place) • Share your Success! • Share your troubles, be genuine! • Create Facebook Events for any upcoming events • Timeline & Questions

  22. Google Places Tips • Claim your page (takes 5 minutes) • Edit your profile to include descriptive content about your business! • Share your Google places on Facebook! • Ask your customers to review your business • Make sure your Business location is correct

  23. LinkedIn Tips • Ask people to connect! • Search for related industry groups and join • Post informative content regularly • Participate in the conversation • Remember: This is a Business-social environment

  24. Applications to make it easier • Social Media Applications • Tweetdeck.com • Hootsuite.com • Cotweet.com • SproutSocial.com

  25. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing attracts customer interest

  26. Sharing Attracts Customer Interest The more your customers know about your business the easier it is for them to recommend you! • LinkedIn • Post comments and articles to groups • Request connections & Post press releases • Facebook • Share business news to your network • Include photos with your posts • Twitter • Reply to followers professional tweets • Retweet & add links to your tweets

  27. Thank you! Michael Boyer, COOELEMENTS, Inc.mboyer@elementsinc.net

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