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Are You a Paragon Runner?

Are You a Paragon Runner? . Presentation and Audio made by Group 4: Kate Derby, David Perkins, Dennis Bittle , & Lindy Nelson. PARAGON RUNNER. Google Defines Paragon as: “A person or thing regarded as a perfect example of a particular quality.” . What Makes The Perfect Runner?.

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Are You a Paragon Runner?

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  1. Are You a Paragon Runner? Presentation and Audio made by Group 4: Kate Derby, David Perkins, Dennis Bittle, & Lindy Nelson

  2. PARAGON RUNNER Google Defines Paragon as: “A person or thing regarded as a perfect example of a particular quality.”

  3. What Makes The Perfect Runner? • Safety • Proper Gear • Support

  4. Paragon Runner’s Goals • Goal 1: Increase Runner Safety Awareness • Goal 2: Provide Satisfaction and Customer Service with Each Purchase • Goal 3: Build Strong Customer Relationships • Goal 4: To Position Our Company as a Business that Offers High Quality Products in Addition to Customer Benefits

  5. Paragon Target MarketPersonas Persona 1: The Runner • Male or Female • 20–40 years old • Runner • Family (or roommate) • Working • Discretionary Funds

  6. Paragon Target MarketPersonas Persona 2: The Spectator • Male or Female • 40-55 years old • Parent/Spouse • Uninterested in Running • Working • Discretionary Funds

  7. Paragon RunnerTarget Market: Personas Persona 3: The Spectator • Male or Female • 55-70 years old • Health Conscious • Beginning Running • Near Retirement/Retired • Discretionary Funds

  8. Paragon RunnerMarket Analysis SWOT Analysis

  9. Paragon RunnerMarket Analysis Strengths • Growing Market • Large, established community

  10. Paragon RunnerMarket Analysis Weaknesses • Numerous Safety Items • Potentially Limited High-End Market

  11. Paragon RunnerMarket Analysis Opportunities • Growing Health Concern/Awareness • Capitalize on New Runners • Unique Retailer

  12. Paragon RunnerMarket Analysis Threats • Other Retailers and Services • Selling the Need

  13. Internet Marketing Strategy • Our Business Model • B2C • Online Retailer • Intermediary of fine running safety gear and apparel • Connecting the ever-growing running community to the best products through product aggregation

  14. Targeting Strategy • Large Potential Market • 4 million runners to reach • Psychographic Base, Lifestyle/Activities variables • Niche Market of Runners • 20-35 year old recreational runners • Safety Needs

  15. CRM Process • Fulfilling more than just orders • Targeting • Acquiring • Transacting • Servicing • Retaining • Building Relationships

  16. http://130.18.86.27/students/Mkt4213/summer13/student1137/index.htmlhttp://130.18.86.27/students/Mkt4213/summer13/student1137/index.html Let Lindy walk you through our web site! Click the link above or follow along here

  17. Conclusion • Strategic E-Marketing Plan & Fast ROI • Safety Awareness Focused Products For All • Our IMC Tools Will Create A Buzz • User-Friendly Website • Primary Goal is our Customers

  18. Questions? Thank you!

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