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Strategic Plan

Strategic Plan. Facilities, Fundraising, Stakeholder and Business Operations. Presented at JUSTSAP/PISCES 2008. Facilities Plan. Three Major Facilities. Field Site – Haiwahini Craters at 9300-ft. Level on Mauna Kea

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Strategic Plan

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  1. Strategic Plan Facilities, Fundraising, Stakeholder and Business Operations Presented at JUSTSAP/PISCES 2008

  2. Facilities Plan Three Major Facilities • Field Site – Haiwahini Craters at 9300-ft. Level on Mauna Kea • Base Facility on UHH Campus/Technology Park – Currently in Institute for Astronomy, Possible Location Across Komahana from `Imiloa • Analog Outpost Somewhere on Big Island – Off Saddle Road, Lower Slopes of Mauna Loa, Lower Slopes of Mauna Kea

  3. Facilities Plan Current Field Site Hale Pohaku Test Areas Haiwahini Craters Area – Mauna Kea

  4. Facilities Plan Planned Field Site • Build Incrementally on Current Success • Portable Facilities • Power • Communications • Shelter • Convenience Haiwahini Craters Area – Mauna Kea

  5. Facilities Plan Current Base Facility Clean Room PISCES Office Institute for Astronomy Laboratory High Bay Electronics Shop Machine Shop

  6. Facilities Plan Planned Base Facility • Purposes: • To serve as the primary central location of PISCES • Provide working space for administration, staff, students, visiting faculty and other researchers. • Design Parameters: • Two Classrooms: for ~10 courses • Two Laboratories: ISRU, Habitat and Robot Design • Six Offices: for staff and visiting researchers • Conference Room • Two Instrument Shops • Machine Shop/High-Bay Area

  7. Facilities Plan Planned Base Facility • Cost Estimate:

  8. Facilities Plan Analog Outpost • Philosophy: • Modular and Expandable • Incorporate Lessons Learned from Other Outposts (Mars Society, Haughton Crater, Desert RATS) • Will serve as developmental prototype of actual lunar outpost • Will provide research test bed for governmental and commercial use. • Elements: • Habitats, Modular & Evolvable • Agriculture Enclosure • Simulated Launch/Landing Pad • Solar Power • Permanent Communications • Visitors’ Center

  9. Facilities Plan Analog Outpost • Cost Estimate

  10. Fundraising Plan Goals • To Raise Sufficient Capital to Establish PISCES Physically and Intellectually • To Raise Sufficient Capital to Position the University of Hawai’i at Hilo to Support PISCES and Become a Global Player in the Coming Era of Space Exploration and Settlement.

  11. Fundraising Plan Objectives • Field Site Upgrades - $125K • Base Facility - $12.077M • Analog Outpost - $6.72M • UHH Partial Faculty Endowments - $6M • Two Professorships in Physics/Chemistry (ISRU, Materials) • Three Professorships in Engineering (Robotics, Habitats, Lunar Surface Operations) • One Professorship in Agriculture (Hydroponics/Genetics)

  12. Fundraising Plan Implementation to Begin Fall 2009 • Philosophy • Strengthen UHH – Don’t Compete with It • Complement the NASA Field Centers – Don’t Compete with them • Benefit the People of Hawai`i • Prospects • Individuals (Big Island Residents, NewSpace Entrepreneurs) • Foundations (Interest in Space, Technology, Jobs) • Governments (State and Federal, International) • Methodology • Oversight by PISCES Director and a New Advocacy Board • Guided by Consultant • Close Coordination with UHH Development Office

  13. Stakeholder Plan How We Will Relate to Our Stakeholders • Government and Industry • Identification of Commercial Opportunities • Outreach to Japanese, U.S. and Others • Promotional Materials • Branding

  14. Stakeholder Plan Objectives • Develop Array of Quality Visual Aids and User-Oriented DVD • Identify and Prioritize Detailed List of PISCES Stakeholders • Maintain Active Communications with Key Individuals within NASA’s Constellation and Other Line Organizations, Participate in NASA Conferences • Contact Selected U.S. Companies • Maintain Active Communications with JAXA • Contact Selected Japanese Companies • Facilitate Near-Term Commercial Opportunities

  15. Business Operating Plan How We Will Operate • Customers • Services • Marketing Strategy • Business Model • Organization • Financial Projections

  16. Business Operating Plan Customers • The State Of Hawai`i (Its Citizens, Institutions and Government; In Particular, the People of Hilo and the Big Island) • NASA (Program Managers at Headquarters and the Field Centers) • Space Agencies of Other Nations • Industry Partners (U.S. and International) • Academic Partners (U.S. and International) • Potential Philanthropic Supporters

  17. Business Operating Plan Services • Meeting Customer Requirements • Research and Testing for NASA, Other Space Agencies, Companies • Economic Development for the State • Spin-Off Technologies for Industry Partners • Direct Participation in Customers’ Exploration Planning • Engage with NASA Field Centers, Industrial Partners • Evolutionary Capabilities Corresponding to Exploration Objectives • Outpost Architecture, e.g. • Life Cycle and Sustaining Capabilities • Spiral Technology Development, e.g.

  18. Deployment at Outpost Maturation at Base Labs and/or Outpost Testing at Outpost and/or Field Sites Research at Base Labs and/or Outpost Business Operating Plan Spiral Technology Development

  19. Business Operating Plan Market Strategies • Market Analysis, Advertising and Approach Linked to Public Outreach and Business Development • Specific Sales Strategies and Techniques • Promote the unique characteristics of Big Island • Emphasize terrestrial spin-off technology development • Enlist faculty members with expertise • Partner with institutions offering complementary expertise • Make heavy use of the PISCES website to reach broader audiences • Develop promotional materials - brochures, videos, displays and web • Aggressively pursue news coverage of major events • Host topical seminars, workshops and other public events. • Strive to make the annual PISCES/JUSTSAP conference a world class event

  20. Business Operating Plan Business Model – Industry/University/Government Partnership • Membership Benefits • Access to reports, publications, talent pool (faculty members and students) • Recognition by name, logo, etc., in all promotional materials • Access to laboratory and field facilities • Intellectual Property Sharing and Confidentiality Agreements • Support of Testing at Field Site – Cost Reimbursable • Directed Projects – Cost Reimbursable • Membership Fees • Full PISCES Membership: $30K/yr. • Basic Conference Sponsorship: $2K • Enhanced Conference Sponsorship: $8K • In-Kind Contributions through Partnerships • Infrastructure • Local • National

  21. Business Operating Plan Organization

  22. Business Operating Plan Financial Projections: Revenues

  23. Business Operating Plan Financial Projections: Expenses * On State Funds ** On Non-State Funds

  24. Summary PISCES is a Long-Term Proposition • This strategic plan covers the first 10 years. • It assumes steady, level, state funding. • It assumes success in raising operating funds. • It assumes success in raising capital funds. • It will be updated annually to take into account changes in the viability of these assumptions.

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