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How to Drive Revenue In The Social Age

How to Drive Revenue In The Social Age.

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How to Drive Revenue In The Social Age

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  1. How To Drive Revenue In The Social Age Tuesday, December 1st 2015. 11:00am GMT. Duration: 45 minutes

  2. All attendees are muted by default • Please type your questions into the chat panel. Questions will be addressed at the end of webinar • The webinar recording and slides will be emailed out after the webinar •

  3. How To Get Your Sales Team On Board With Social • Improving Sales Results Using LinkedIn • Using SSI To Measure Progress and Success • Q&A • Tony Finn Marc Baladi Head of Solution Sales Vodafone Northern Europe Sr. Relationship Manager LinkedIn Sales Solutions

  4. Providing value & sharing best practice

  5. 5.4 people are involved in the average B2B buying decision 75% of B2B buyers use social media to inform themselves on vendors 75% 90% of B2B decision makers never respond to cold outreach 90%

  6. Sales Process or Buying Journey?

  7. What is Social Selling anyway?

  8. Focus on your prospects • Stay informed • Build trust •

  9. Getting Involved & Driving Adoption

  10. Who? Executive Sponsor(s): Program owner: Sales Manager(s): Licence administration Set the tone Role models Reporting Training Encourages participation Review individual usage CRM Support Gamification Surveys Participates in reviews Coaching Feedback

  11. Tracking progress & success • How? • Where? • What? • Why?

  12. Social Selling Index www.linkedin.com/sales/ssi

  13. Build a Professional Brand “When your prospects and customers go to your profile, that is their initial impression of you.” (Fortune 100 Sales Manager, November 4th, 2014)

  14. Find People Find prospects & decision makers using Sales Navigator

  15. Build Relationships

  16. Engage with Insights – Relate to your prospects 81% of buyers are less likely to engage if the product/service is not relevant

  17. Relate to your prospects with fact based insights • Engage your prospects where they are • Reps that exceed quota get 74% more engagement on their posts than those that don’t exceed quota

  18. A Final Word

  19. Q&A

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