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The Future of Social Selling

The Future of Social Selling.

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The Future of Social Selling

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  1. The Future of Social Selling • Steven Kaplan • Product Manager • LinkedIn Sales Solutions • Sachin Rekhi • Head of Product Management • LinkedIn Sales Solutions

  2. 75% • Of B2B Buyers use social media to make purchasing decisions

  3. 95% Of B2B decision-makers expect new or different insights from sales professionals

  4. 5X More likely to engage with sales professionals via warm introduction than cold outreach

  5. What is Social Selling? Establish a professional presence on LinkedIn with a complete profile Create aprofessional brand Prospect efficiently with powerful search and research capabilities Find theright people Discover and share valuable information to initiate or maintain a relationship Engage withinsights Expand your network to reach prospects and those who can introduce you to prospects Build strongrelationships

  6. Why Social Selling Matters 45% More opportunities 51% More likely to hit quota SSI leaders create 45% more opportunities per quarter than SSI laggards. SSI leaders are 51% more likely to hit quota than SSI laggards.

  7. Social Selling & Sales Navigator Boosts Pipeline & Revenue Pipeline Growth (%) Revenue Growth (%) Sales Navigator Sales Navigator 11x 7x LinkedIn.com LinkedIn.com 0 24 6 0 5 10 15 20

  8. Sales Professionals Who Are Social Selling Go to Club • Finished year in the Top 10 • Leaders Club for 6 months “LinkedIn has changed my life. It’s enabled me to excel in a world where I otherwise was a complete underdog. It’s given me a voice, a reach, and a platform to tell the world why I matter!” 3X more likely to go to club SSI87

  9. 85% Of our opportunities start with LinkedIn • — Paul Weingarth, Head of Sales, PayPal Australia

  10. Top Social Sellers Here Today 87 1. Sulemann Ahmed, Digital Advisor at Servo Annex 84 2. John H Bell, VP Enterprise Digital Marketing at Travelers 71 3. Stephen B. Dunbar III, J.D., Managing Partner at AXA Advisors 68 4. Tina Tse, Director of Marketing & Communications at MacKay Shields 67 5. Brendan Kenalty, AVP – Digital Properties at Manulife Financial

  11. Connect the world’s buyers and sellers to build relationships. LinkedIn Sales Solutions Mission

  12. Stay informed Find the right people Build trust 350M + members, and 2 new every second 2B + Members updates per week Billions Of professional relationships

  13. Sales Navigator

  14. Sales Navigator Account-centric View Account & Contact CRM Import Lead Recommendations Actionable Insights TeamLink CRM Account & Contact Profiles

  15. Sales Navigator for iPhone Actionable Insights TeamLink Accounts & Leads View Sales Inbox inMail

  16. Be the start of every sales opportunity

  17. Definitive social selling dashboard

  18. Effortless education on social selling

  19. Connecting the dots between sales & marketing

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