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Pan-European Working Group Meeting of European Documentation Centres Berlin, 10-11 June 2013

Explore the role and effectiveness of social media in revitalizing European Documentation Centres (EDCs) in the 21st century. Survey results, successful strategies, and the importance of embracing social media for EDCs.

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Pan-European Working Group Meeting of European Documentation Centres Berlin, 10-11 June 2013

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  1. Pan-European Working Group Meeting of European Documentation CentresBerlin, 10-11 June 2013 The challenges for the EDCs’ work in the 21st century EDCs and social media: discussion on its value for the network Ian Thomson Cardiff EDC

  2. EDCs and social media

  3. … In the context of revitalising the EDC Network in the 21st Century • What purpose does the individual EDC or the EDC Network have in the 21st century? • What added value do we bring to the academic community we are based in / wider market? • Would anyone miss us if the network disappeared? Can using social media help…

  4. … In the context of revitalising the EDC Network in the 21st Century Brief results of the survey • Q1: Is your EDC actively involved in using social media? • Q2: If you answered yes, what type of social media does your EDC use? • Q3. On average, how many hours per week do you spend on updating the social media mentioned above • Q4: Reasons for not using social media • Q5: What kind of information do you disseminate via social media? • Q6. What are the main reasons for using social media in your EDC? • Q7. Are your social media activities successful? • Q8. What kind of support does your EDC need to develop its expertise within social media?

  5. … In the context of revitalising the EDC Network in the 21st Century • WHY is it important for your EDC to embrace social media • WHAT are the elements which contribute to a successful use of social media • HOW does the use of social media work for your EDC

  6. … In the context of revitalising the EDC Network in the 21st Century • WHY is it important for your EDC to embrace social media • Social media has become a significant modern form of communication, especiallyamongstourprimarytarget audience – young people • To raiseawareness of the existence, objectives and activities of your Centre • To raise engagement and an interactive approach • To raiseinterest in European issues, events, programmes and policy-making; • To develop a closerconnectionbetween the EU and the society • To raiseawareness of new / important information sources and initiatives

  7. … In the context of revitalising the EDC Network in the 21st Century • WHAT are the elements which contribute to a successful use of social media • Visual: Publishpictures to report on your EDC events, tagging the people involved • People: Identify the people taking part in yourevents by mentioningthem in the announcements • Collaboration: Encourage collaboration betweenother EDCs in yourregion/country, creatingcommon social media platforms • Frequency: Establish a daily / weekly update of your social media network, efficientlymaking use of the availablehumanresources • Interactive: Develop a dynamic and interactive approach in order to attract more followers - encourage and facilitateresponses • Creative: Be pro-active and creative in producingyourownposts: itis important to establish a differentiatingidentity • EDC identity or as part of wider parent library or institution or part of wider EDC network

  8. … In the context of revitalising the EDC Network in the 21st Century • HOW does the use of social media work for your EDC • Think about and decide why you will launch social media initiatives – clear objectives • Decide who will be responsible – message must reflect the central objectives of your EDC or parent institution • Decide on resources to be devoted- staff time • Decide on evaluation methods

  9. … In the context of revitalising the EDC Network in the 21st Century HOW does the use of social media work for your EDC • Cardiff EDC Facebook • Must serve the objectives and serve the primary activities of the EDC (not vv) • Very much ‘people’ and ‘photograph’ focused • Want to balance this with more build up of promotion of European information developments (useful new sources of information). • Facebook page (and website) must serve to raise the profile of the Cardiff EDC and its specific activities: • ESO • Information Literacy training (internal and external) • Events • Interns Programme • Offering EU information expertise (enquiry service etc)

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