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Social Media Certificate Program

Social Media Certificate Program. Communicate and Collaborate Blogs. Heidi Trotta, Instructional Designer. Presentation Outline: Blogging Today Blogging and Business Culture Best Blogging Platforms Tips for Marketing Your Blog Wordpress.com . Blogs – What are they?.

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Social Media Certificate Program

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  1. Social Media Certificate Program Communicate and CollaborateBlogs Heidi Trotta, Instructional Designer

  2. Presentation Outline: • Blogging Today • Blogging and Business Culture • Best Blogging Platforms • Tips for Marketing Your Blog • Wordpress.com

  3. Blogs – What are they? • Short for web-log (1997) • Chronological … owner or owners post content periodically allowing others to comment. • Topics : daily life, views on politics, important subjects, tips • Online Journal ------ > e-portfolio, website, information hub

  4. State of the Blogosphere Half Empty or Half Full?

  5. Recruiting Tool • Greater Visibility • New Business and Clientele • Establish Reputation • Secure Speaking Engagements

  6. you get out of it, what you put into it

  7. Break!

  8. The Big 5

  9. Tips for Marketing Your Blog

  10. One Author or Many?

  11. Keywords

  12. Enable Statistics

  13. Break!

  14. Heidi Trotta heidi.trotta@shu.edu http://heiditrotta.wordpress.com/

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