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Social media certificate series day 4 - linkedin

Day 1. Social media certificate series day 4 - linkedin. Learning Goals. Learn to integrate social media into web & marketing communications plan Learn to design, implement, and evaluate social media projects and tools

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Social media certificate series day 4 - linkedin

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  1. Day 1 Social media certificate seriesday 4 - linkedin

  2. Learning Goals • Learn to integrate social media into web & marketing communications plan • Learn to design, implement, and evaluate social media projects and tools • Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches

  3. Day 4 Agenda • Review from Day 3 • LinkedIn Profiles • Recyclable Document • LinkedIn Features • Review

  4. Connections Introductions InMail OpenLink Recommendations Answers / Q&A LinkedIn Vocabulary

  5. Rolodex 2.0 - social contact building Add Connections: Invite, InMails, Introductions, Classmates, Colleagues Personalize Invites LION - LinkedIn Open Networkers Quality vs. Quantity Your Ever Expanding Rolodex

  6. LinkedIn gives you an opportunity to brand yourself, and become more visible to the world that matters. Seek Recommendations Answer - gain recognition for expertise Work on your network Promote your LinkedIn profile Update Link to your blogs, websites etc - these complete your profile Branding & Marketing Yourself

  7. “Find a job you love and you will never work a day in your life” - Confucius Get discovered - through participation Get referred Find the employer & job you want Need to work hard on it Why LI? Discreet, background checks, settle in faster Finding a job you love

  8. 7 Keys to a Powerful Network • Your Character • Your Competence • Relevance of the people you know • Information you have about your network • Strength of your relationships • Number of people in your network • Diversity (of your network) Source: The Virtual Handshake

  9. First, A Bit About Profiles • Your profile, on any network, is not a resume • Your profile maps to your goals • Network, job hunt, sell, attract, influence • Thou shalt have a complete profile • 40x more likely to succeed when complete • Public profiles are productive profiles • “But what about those creepy Internet people?”

  10. How do we get LinkedIN? • 90% of all LinkedIn members joined in response to an invitation from an existing member • 25 new professional members join every minute of every day

  11. Creating the Ideal LinkedIn Profile • Upload a Good Photo • Complete Your Entire Profile, Including Previous Jobs • Use Email Address as Your Last Name

  12. Creating the Ideal LinkedIn Profile Use Keywords Liberally in Your Profile Link to Web Sites using Keywords Link to Blog RSS Feed

  13. Creating the Ideal LinkedIn Profile • Update Profile Often, but don’t overdo it • Participation in Q&A, groups, adding jobs, projects and the like and adding connections are all considered updates! • Create Status Updates (like Twitter and Facebook Status)

  14. Creating the Ideal LinkedIn Profile Use LinkedIn Applications to increase your social footprint and further automate your update regiment.

  15. Activate Linkedin Applications and Connect to Content You or Your Company Creates • WordPress & Bloglink • SlideShare & Google Presentation • Company Buzz (Twitter Search)

  16. Creating the Ideal LinkedIn Profile • Invite Anyone You Meet in a Business Setting • Use Custom Intro Text

  17. Creating the Ideal LinkedIn Profile • Find Connections Through Linkedin Search • Name • Company • Location • Keyword

  18. Browse Your Connections’ Connections to Find People you Missed or Forgot

  19. Invite Contacts From Your Outlook and/or Webmail Databases

  20. Liberally Provide and Request Recommendations • Use Custom Invite Text • Provide Some Guidance to Reviewer on Possible Themes/Keywords Creating the Ideal LinkedIn Profile

  21. LinkedIn Messages – Break Through the Clutter • Send Messages to Connections about Events, Job Openings, Requests for assistance, etc.

  22. Creating the Ideal LinkedIn Profile • Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect • Consider Creating Your Own Group • Join the Link Greater Green Bay Group! • Join the New North Social Media Breakfast Group

  23. Building Your Reputation on LinkedIn

  24. Regularly Search and Answer Questions in LinkedIn Answers Section

  25. Using LinkedIn for Business Development • Connect with Clients, Former Clients and Prospects • Use Search to Find Appropriate Contact People at Target Companies • Use Search to Find Background Information on Prospect Personnel

  26. No different from the physical world Don’t spam Send your ‘Thank Yous’ Keep it pure Give, before you expect to receive Show respect, keep it no-nonsense Remember: You are being watched A Matter of Etiquette

  27. Network Socially “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.” GET OUT THERE!

  28. LinkedIn Q & A Need help after the presentation? Email dana@marketingsavant.com

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