BUS 620 Your world/uophelp.com

1. BUS 620 Your world/uophelp.com For more course tutorials visit www.uophelp.com

2. BUS 620 Entire Course (Ash Course) For more course tutorials visit www.uophelp.com • BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) • BUS 620 Week 1 The Future of the New York Times (Ash Course) • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)

3. BUS 620 Week 1 Assignment AmazonFresh (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. • Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and Amaz

4. BUS 620 Week 1 DQ 1 What is Marketing For more course tutorials visit www.uophelp.com • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more

5. BUS 620 Week 1 DQ 2 Marketing Strategies For more course tutorials visit www.uophelp.com • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Tab

6. BUS 620 Week 1 The Future of the New York Times For more course tutorials visit www.uophelp.com • Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page). • Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Ar

7. BUS 620 Week 2 DQ 1 Buyer Behavior For more course tutorials visit www.uophelp.com • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these s

8. BUS 620 Week 2 DQ 2 Customer Needs For more course tutorials visit www.uophelp.com • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing w

9. BUS 620 Week 3 DQ 1 Braining Nordstrom For more course tutorials visit www.uophelp.com • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it

10. BUS 620 Week 3 DQ 2 Marketing Segmentation For more course tutorials visit www.uophelp.com • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their p

11. BUS 620 Week 3 The Case of the New Apple, Inc. For more course tutorials visit www.uophelp.com • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-

12. BUS 620 Week 4 Ad Compaign - Article Review For more course tutorials visit www.uophelp.com • Ad Campaign. Review the article: • Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. • In a 2-3 page paper, answer the

13. BUS 620 Week 4 Assignment Pricing (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. • In a three- to four-page paper (not including the title and reference pages): • · ·Explain how to successfully get customers to pay more

14. BUS 620 Week 4 DQ 1 The Role of Pricing For more course tutorials visit www.uophelp.com • The Role of Pricing. Review the article: • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced b

15. BUS 620 Week 4 DQ 2 Product Development Process For more course tutorials visit www.uophelp.com • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific

16. BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. • A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their

17. BUS 620 Week 5 DQ 1 Marketing Channels For more course tutorials visit www.uophelp.com • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-

18. BUS 620 Week 5 DQ 2 Going Global For more course tutorials visit www.uophelp.com • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’

19. BUS 620 Week 5 Marketing in a Global Economy For more course tutorials visit www.uophelp.com • Marketing in a Global Economy. Review the following article: • Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. • According to the article, Italy poses a “reputatio

20. BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam For more course tutorials visit www.uophelp.com • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-pla

21. BUS 620 Week 6 DQ 2 Creating a Plan For more course tutorials visit www.uophelp.com • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to m

22. BUS 620 Week 6 Final Paper For more course tutorials visit www.uophelp.com • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upo

23. BUS 620 Your world/uophelp.com For more course tutorials visit www.uophelp.com