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Shoe Skins

Shoe Skins. Business Model Evaluation – Expenditure Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Strategic Resources. Core Competencies Strategic Assets Core Processes/Systems Structure Culture. Strategic Resources – Core Competencies.

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Shoe Skins

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  1. Shoe Skins Business Model Evaluation – Expenditure Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Strategic Resources • Core Competencies • Strategic Assets • Core Processes/Systems • Structure • Culture

  3. Strategic Resources – Core Competencies • Identify trends and create “eye-popping” designs. • Cultivate a customer community that is passionate about shoe skins. • Operate a rapid “design to doormat” development cycle. (e.g. Zara) • Excel at customer service/sales.

  4. Strategic Resources – Strategic Assets • Online presence. • IP, patent for our skins/shoe system. • Retail placement (Kiosks, POS Displays)

  5. Strategic Resources – Core Processes/Systems • Develop high quality “design by kids” design and manufacturing process. • Marketing research on latest trends. • Highly targeted marketing campaigns. (Viral, where kids shop/hang out) • Managing supplier/partner relationships • Manufacturing of skins, shoes other physical items. • Building the community and customer service / support (web site, communities, sales, etc.)

  6. Strategic Resources – Structure • How the elements of the firm interrelate. • Flat structure or Hierarchy… • How the functions interrelate. • Lean and mean organization • Implement “just in time” • Trend identification and dissemination

  7. Strategic Resources – Culture • The values the firm is passionate about. • Passion for Kids needs…it’s about the customer. • Childlike exuberance and fun • Innovation and design is our specialty • Teamwork… • People who love to have fun and play games • Love self-expression / individuality

  8. Value Network – Suppliers • Shoe manufacturing (outsourced) • Skin material manufacturing (outsourced) • Logistics (supply chain, shipping) • Legal

  9. Value Network – Partners • Third-party designers (kids and professionals) • Boutique shops / shoe retailers (sales channel partner) • School groups to push skins. Fitness clubs that offer kids programs. • Advertisers to get into strategic media markets.

  10. Value Network – Coalitions • Trade associations • Local communities • Networking • Visibility • Find potential business allies

  11. Configurations

  12. Business Boundaries RETAIN INTERNALLY OUTSOURCE Shoe manufacturing Skin manufacturing Legal services Shipping (USPS) • Research • Design services • Marketing • Strategy

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