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Shoe Skins. Business Model Evaluation – Expenditure Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Strategic Resources. Core Competencies Strategic Assets Core Processes/Systems Structure Culture. Core Competencies. Create “eye-popping designs. Cultivate a community
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Shoe Skins Business Model Evaluation – Expenditure Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton
Strategic Resources • Core Competencies • Strategic Assets • Core Processes/Systems • Structure • Culture
Core Competencies • Create “eye-popping designs. • Cultivate a community • Rapid “Design to Doormat” • Deliver a great website experience
Strategic Assets SS Shoe Skins SS • Online presence. • Patents • Retail Presence
Strategic Resources - Core Processes/Systems • Marketing research on latest trends. • Community Building • High quality design process • Performing customer service • Managing supplier/partner relationships.
Strategic Resources – Structure • How the elements of the firm interrelate. • Flat structure or Hierarchy… • How the functions interrelate. • Lean and mean organization • Implement “just in time” • Trend identification and dissemination
Strategic Resources – Culture • The values the firm is passionate about. • Passion for Kids needs…it’s about the customer. • Childlike exuberance and fun • Innovation and design is our specialty • Teamwork… • People who love to have fun and play games • Love self-expression / individuality
Value Network – Suppliers • Shoe manufacturing (outsourced) • Skin material manufacturing (outsourced) • Logistics (supply chain, shipping) • Legal
Value Network – Partners • Third-party designers (kids and professionals) • Boutique shops / shoe retailers (sales channel partner) • School groups to push skins. Fitness clubs that offer kids programs. • Advertisers to get into strategic media markets.
Value Network – Coalitions • Trade associations • Local communities • Networking • Visibility • Find potential business allies
Business Boundaries RETAIN INTERNALLY OUTSOURCE Shoe manufacturing Skin manufacturing Legal services Shipping (USPS) • Research • Design services • Marketing • Strategy