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Shoe Skins

Shoe Skins. Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. ShoeSkin Recap & Changes. ShoeSkins Concept Benefits, Challenges Macro-Industry Analysis – low attraction CROCS, Heelys – targeted success Target age was 5-12 Change to 9-14.

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Shoe Skins

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  1. Shoe Skins Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. ShoeSkin Recap & Changes • ShoeSkins Concept • Benefits, Challenges • Macro-Industry Analysis – low attraction • CROCS, Heelys – targeted success • Target age was 5-12 • Change to 9-14

  3. Agenda • Core Strategy • Customer Interface • Strategic Resources • Value Network • Pricing & Revenue Forecasting • Conclusion

  4. Core Strategy Our mission is to be the leader in the Interactive Footwear for teens and tweens between the ages 9-14 in the United States and Canada Shoe Skins will be selling a “participatory footwear experience”- not a new kind of shoe

  5. Differentiation Strategy Different from Existing Footwear Manufacturers • Business model based on selling more Skins instead of shoes • New business driven by existing users (networking) Different from Novelty/Custom Footwear • The Shoe/skin system is unique • Real as well as virtual communities among users

  6. Some Sample Skins

  7. Customer Interfaces Shoe Skins Shoe Skins Shoe Skins Website Mall Kiosk Point of Sale Display

  8. Fulfillment and Support Product Sizing • Printable Fitting Guide • User profile data • ShoeSkin Size • Skin Size • Users profiles searchable for gift purchases.

  9. Core Competencies Incomplete • Creating, identifying and adapting to latest trends with our target segment • Cultivating user communities

  10. Core Processes/Systems • Eye-popping high quality designs • Viral marketing • Rapid “Design to Doormat” • Superior customer experience • Managing supplier/partner relationships

  11. Strategic Assets & Resources • Online/Retail Presence • IT Infrastructure • Patents • Culture at Shoe Skins • Employees & Customers Shoe Skins SS

  12. Value Network – Suppliers • Shoe manufacturing (outsourced) overseas • Skin material manufacturing (outsourced) in the US • Logistics (supply chain, shipping) • Legal

  13. Value Network – Partners • Third-party designers • Boutique shops / retailers • Schools and Fitness clubs that offer kids programs. • Advertisers in strategic media markets.

  14. Business Boundaries • INTERNAL • OUTSOURCE Research Design IT Marketing Shoe manufacturing Skin manufacturing Legal services Shipping (USPS)

  15. Product Pricing • Base shoe SRP: $39.99 • Includes 1 skin • registration code • 2nd skin on website. • Additional skins SRP: • $ 4.99 standard skins • $ 5.99 logo or branded • $ 6.99 custom skins (group discounts apply)

  16. Forecasting Method • ShoeSkins is: • Novelty shoe • Bricks & mortar/website hybrid • Found similar products • Heelys, Crocs • Webkinz • Forecast Similar growth • Geography and market size.

  17. Similar Products- Heelys & Crocs

  18. Similar Model - Webkinz Webkinz geographical adoption pattern

  19. Base Unit Sales Forecast

  20. Skins Unit Sales Forecast

  21. Revenue Forecast

  22. Conclusion • How are we different? • What are we selling? • How can we get there? • By securing a patent • Cultivating relationships with suppliers, customers and employees • What are the limitations?

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