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Shoe Skins

Shoe Skins. Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Five Forces Analysis. SUPPLIERS Low. NEW ENTRANTS Moderate. BARRIERS TO ENTRY Moderate. SUBSTITUTES Low. RIVALS Moderate. BUYERS Large Chains: High Small Retailers: Moderate

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Shoe Skins

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  1. Shoe Skins Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Five Forces Analysis SUPPLIERS Low NEW ENTRANTS Moderate BARRIERS TO ENTRY Moderate SUBSTITUTES Low RIVALS Moderate BUYERS Large Chains: High Small Retailers: Moderate Online: Low ?

  3. New Entrants/Barriers to Entry Threat Level: Moderate • Need to have manufacturing connections • Startup costs moderate • Need successful experience in shoe design and product development • Startup in distribution connections is critical • Building brand name takes successful marketing campaigns

  4. Suppliers Threat Level : Low • Many manufacturers in China and other Asian countries • If they suppliers don’t have high quality at a low price, there are other competitive suppliers to meet this demand.

  5. Buyers ? Large Retailers Threat Level : High • Large chain stores have immense buying power SmallRetailers Threat Level : Moderate • Small retailers can exert some power Online Threat Level : Low • Most fragmented purchasers; little power

  6. Substitutes Substitutes for Shoes Threat Level : Low • Going barefoot is not a safe, comfortable, hygienic – or legal – option in most industrialized nations • Footwear is difficult to make on your own Substitutes for Customizable Shoes Threat Level : Low • Many footwear styles – none currently instantly customizable • Instant gratification missing in current substitutes • Can translate model into complementary products

  7. Rivals Threat Level : Moderate • Footwear industry is fragmented • Ways to compete include intellectual property or patents for shoe design and function • Influx of Crocs knockoffs demonstrate potential for rampant patent infringement • A unique, protected design will moderate rivalry

  8. Industry Attractiveness Summary Summary Assessment: Moderately Attractive • Not a sure bet • Can support niche products • Must be very thoughtful about strategy

  9. Appendix

  10. Shoe Skins Shoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want. The Shoe Skin System Web site mock-up

  11. The System • The Shoe Skins system comprises a base model casual shoe (or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones. • The skin will affix to a special surface on the shoe. • Shoe Skins will be sold separately in many different colors and patterns and contain robust potential for licensing opportunities.

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