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Tuesday, July 17, 2012

Tuesday, July 17, 2012. Unparalleled reach to the US Hispanic Media and beyond. Bienvenidos and Welcome The Influence of Hispanic Voters on This Year’s National Elections. #bwchat. Moderators. Pilar Portela - Media Relations Supervisor & LatinoWire Media Representative. Danny Selnick -

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Tuesday, July 17, 2012

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  1. Tuesday, July 17, 2012 Unparalleled reach to the US Hispanic Media and beyond Bienvenidos and Welcome The Influence of Hispanic Voters on This Year’s National Elections #bwchat

  2. Moderators Pilar Portela - Media Relations Supervisor & LatinoWire Media Representative Danny Selnick - Vice President, LatinoWire & Public Policy Services #bwchat

  3. Join the Twitter conversation Use Hashtag #bwchat Unparalleled reach to the US Hispanic Media and beyond www.businesswire.com/latinowire

  4. More exciting LatinoWire Webinars planned for the next coming months! Unparalleled reach to the US Hispanic Media and beyond www.businesswire.com/latinowire

  5. Speakers Dr. Gabriel R. Sanchez - Associate Professor, Department of Political Science, University of New Mexico and Research Director, Latino Decisions Dr. Federico Subervi - Professor and Director of the Center for the Study of Latino Media & Markets at the School of Journalism and Mass Communication, Texas State University-San Marcos

  6. Latinos and the 2012 Election:Immigration’s Impact on the Cohesiveness and Enthusiasm of Latino Voters Gabriel Sanchez, Ph.D. Associate Prof. Political Science, University of New Mexico Director of Research, Latino Decisions gabriel.sanchez@latinodecisions.com

  7. It is critical to understand that there are some important sources of variation within the Latino population: Generational Status and Language Use Region and National Origin Religion and Religiosity However, shared cultural heritage and socio-political status often leads to political cohesiveness among Latinos. More Similarities or Differences? www.latinodecisions.com

  8. Current Climate & Latino Cohesiveness Nationally, we find similarities across generation Does anti-immigrant, or anti-Hispanic sentiment exist today in politics? Source: impreMedia-Latino Decisions tracking poll, June 2011 www.latinodecisions.com

  9. Immigration Climate and Political Unity Source: Latino Decisions/America’s Voice June 12-21, 2012 Battleground Poll www.latinodecisions.com

  10. Immigration Policy Matters We observed a similar positive “bump” for Dem House candidates www.latinodecisions.com

  11. How enthusiastic are you about voting in the November 2012 election? Influence on Latino Enthusiasm www.latinodecisions.com

  12. Finally, Check Out Latino Vote Map http://www.latinovotemap.org www.latinodecisions.com

  13. Election 2012 Economic Moral U.S. born 75 16 Foreign 76 11 Catholic 74 13 Protestant 75 20 Weekly 73 13 Born again 75 14 Great deal guidance 75 12 What is Politics really about? Politics is more about economic issues such as jobs, taxes, gas prices and the minimum wage; OR politics is more about moral issues such as abortion, family values, and same-sex marraige

  14. Latinos & PoliticsNew & information challenges for mobilization Federico Subervi, Ph.D. Professor & Director of the Center for the Study of Latino Media & Markets School of Journalism & Mass Communication, Texas State University-San Marcos 512-250-0487 home office subervi@txstate.edu

  15. How to mobilize voters: Provide a constant flowof politically“relevant” and “incentivizing” news and information.

  16. What is the Current State of News and Information Options?

  17. very scarce in general market English-language media • more available in some, but not all SL media: gaps in daily print and radio • some newsletters and e-mail information deliveries

  18. New options: nichos digitales

  19. Specific Latino-focused Outreach Efforts

  20. non-partisan registration & get out the vote efforts

  21. partisan propaganda via various platforms & media

  22. What’s still missing? Photo source: Power Media Group

  23. Latinos & PoliticsNew & information challenges for mobilization Federico Subervi, Ph.D. Professor & Director of the Center for the Study of Latino Media & Markets School of Journalism & Mass Communication, Texas State University-San Marcos 512-250-0487 home office subervi@txstate.edu

  24. QUESTION AND ANSWER Dr. Gabriel R. Sanchez Dr. Federico Subervi

  25. Speaker Contact Information Gabriel Sanchez, Ph.D. -- gabriel.sanchez@latinodecisions.com Federico Subervi, Ph.D – 512-250-0487 home office subervi@txstate.edu

  26. Closing Remarks www.businesswire.com/latinowire Unparalleled reach to the US Hispanic Media and beyond #bwchat danny.selnick@businesswire.com pilar.portela@businesswire.com

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