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Guddia Textile

Guddia Textile . Developing Innovation Culture. Kashif Nadeem Ahmet Taha Depik. Outlines . Organizational introduction, Mission/ Vision Organizational Goals Existing Problem, Prototype Solution Conclusion. Organization’s Introduction.

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Guddia Textile

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  1. Guddia Textile Developing Innovation Culture KashifNadeem AhmetTahaDepik

  2. Outlines • Organizational introduction, • Mission/ Vision • Organizational Goals • Existing Problem, • Prototype Solution • Conclusion

  3. Organization’s Introduction • Guddia Textile- Recently established marketing company, • Sells Men’s wear ( suits ) • Consists of 5 peoples (3 owners and 2 workers), • Working with different suppliers, • Visionary and struggling to be innovative.

  4. Vision “Want to see Guddia with well establish brand name all over the world”.

  5. Mission “To supply customers state of the art men’s wear designs at lowest price and good quality”.

  6. Goals • To come up with well established brand in Turkey and all over the world, • To be the one of the innovative company in turkey, • Selling best products at cheapest rates,

  7. Existing Problems • Intermediation (No direct relations with end-user) • Guddia cannot produce their own products, • Dependent on suppliers, • Limited financial resources, • Limited Work force(3 owner and 2 worker), • Lack of professional, skilled marketing professionals, • Limited risk Taking,

  8. Chosen Problem for Solution…… Intermediation .. feedback gap between “Guddia” And end user

  9. Solution Disintermediation • Direct access to the customer, • Launching retail stores, • Marketing surveys, • Getting feed back, • Improving quality through suppliers R&D department, • Contracting a professional Designer.

  10. Prototype Solution End User GUDDIA End User Supplier Retailers End User End User

  11. Prototype Solution End User GUDDIA Textile End User Supplier Retailers End User End User

  12. Prototype Solution End User GUDDIA Textile End User Supplier End User End User

  13. Prototype Solution Guudia Retail Store End User GUDDIA Textile Main End User Guudia Retail Store Supplier End User Guudia Retail Store End User

  14. Prototype Solution GUDDIA Textile Main Guudia Retail Store Supplier End User Direct Access to customer to know abut their needs and wants

  15. Prototype Solution GUDDIA Textile Main Guudia Retail Store Supplier End User Marketing survey

  16. Prototype Solution GUDDIA Textile Main Guudia Retail Store Supplier End User Putting some pieces of new design at Guddia retail stores Marketing survey

  17. Prototype Solution GUDDIA Textile Main Guudia Retail Store Supplier End User Through internet/ social media Through Telephone Feed Back Marketing Survey Through a set of Questionnaires

  18. Prototype Solution GUDDIA Textile Main Guudia Retail Stores Supplier End User Feed Back Marketing Survey Guddia Marketing/R & D Department

  19. Prototype Solution GUDDIA Textile Main Guudia Retail Stores End User Supplier Professional Designer Marketing Survey Feed Back Guddia Marketing/R & D Department

  20. Prototype Solution GUDDIA Textile Main Guudia Retail Stores End User Supplier Professional Designer New design according to feedback & mkt survey Marketing Survey Feed Back Guddia Marketing/R & D Department

  21. Prototype Solution GUDDIA Textile Main Reliable and long term relations supplier Guudia Retail Stores End User Supplier Professional Designer Organizational Order placement New design according to feedback & mkt survey Marketing Survey Feed Back Guddia Marketing/R & D Department

  22. Prototype Solution GUDDIA Textile Main Inspection & quality Dept. Guudia Retail Stores End User Supplier Organizational Professional Designer Order placement Marketing Survey New design according to feedback & mkt survey Feed Back Guddia Marketing/R & D Department

  23. Conclusion • Guddia has remove the intermediates, this will reduce the cost/unit. • Direct end user interface will provide a feedback(innovative ideas), • Through innovative ideas: • Product development, • Business expansion,

  24. Any Question??

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