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Monetizing the Cloud: Opportunities for Enterprise Communications and IT Investments

This article explores the potential revenue sources and investment opportunities in enterprise communications and IT, including managing mobility, unified communications, cloud services, and security. It discusses the impact of OTT solutions, mobile VoIP, video communication, and the rise of Everything as a Service (XaaS) in the cloud era.

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Monetizing the Cloud: Opportunities for Enterprise Communications and IT Investments

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  1. MONETIZING THE CLOUD Craig Stein Executive Vice President and GM U.S. Regions Broadband and Media Accounts

  2. CONGRATULATIONS

  3. Common Heritage: COMMUNICATION FOR ALL

  4. NETWORKED SOCIETY Everything and everywhere will be connected in real time Fundamental changes in the way we communicate, work and are entertained 50 billion connected devices by 2020

  5. VIDEO, P2P AND STORAGE DRIVING BANDWIDTH GROWTH Internet Traffic 2015 Storage Online Video Internet Traffic 2011 5x Growth Peer-to-Peer Web Total = 1,259,000,000 PB/Yr Total = 270,000,000 PB/Yr Graphic r e-created using data from Informa Telecoms & Media Internet Services and Traffic Forecast 03/11

  6. Smartphones integrated into everyday life Non-voice usage of smartphone Lunch In bed Dinner In bed Morning Afternoon Commuting Before noon Late evening Early evening Late afternoon Source: Ericsson ConsumerLab 2011, Base: Android/iPhone smartphone users in 6 regions globally

  7. The new revenue sources

  8. OTT COMMUNICATIONS COME TO THE ENTERPRISE Consumer adoption of OTT solutions for voice and messaging is now influencing work behavior

  9. Industry adoption of mobile VoIP is expected to increase from both consumer (Apple, Skype, Viber) and enterprise (Cisco) sources

  10. Video communication gains for niche use cases (Google Hangouts for business collaboration)

  11. Microsoft pushes comms (through Skype and more) into Azure and enterprise cloud apps

  12. Investment rationale • Addressing these goals leads to enterprise investments in: • Managing mobility across networks • Unified communications and collaboration • Cloud, apps, APIs • M2M • Security Enterprise communications and IT investments have three goals: Ensure access Improve productivity and margins Effectively serve customers

  13. MONETIZING THE CLOUD: THE OPPORTUNITIES

  14. EVERYTHING AS A SERVICE (XAAS) MOBILITY CLOUD BROADBAND The world goes mobile. Fast. Capitalize on a new generation of services The network is THE differentiator.

  15. PUSH-TO-TALK AS A SERVICE

  16. ENTERPRISE CLOUD SERVICES 16

  17. UNIFIED COMMUNICATION AS A SERVICE

  18. Investment rationale • Addressing these goals leads to enterprise investments in: • Managing mobility across networks • Unified communications and collaboration • Cloud, apps, APIs • M2M • Security Enterprise communications and IT investments have three goals: Ensure access Improve productivity and margins Effectively serve customers

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