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Monroe Community College and Career Coach

Monroe Community College and Career Coach . Todd M. Oldham February 28, 2012 toldham@monroecc.edu. About MCC. 17,699 credit enrollment 37,301 total enrollment 90 Degree and Certificate Programs Multi-Campus Community College Serving Community of Rochester in Monroe County, New York .

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Monroe Community College and Career Coach

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  1. Monroe Community College and Career Coach Todd M. Oldham February 28, 2012 toldham@monroecc.edu

  2. About MCC • 17,699 credit enrollment • 37,301 total enrollment • 90 Degree and Certificate Programs • Multi-Campus Community College Serving Community of Rochester in Monroe County, New York

  3. Why Career Coach at MCC • Newly formed division for Economic and Workforce Development • Actively promote applied-STEM, CTE and middle-skill career pathways to students and parents • Proactively address shortages in educational pipeline • Increasing enrollment within MCC’s Career Technical Education programming

  4. MCC’s Career Coach Messaging Strategy • Messaging directly linked to strategy around the new division and MCC’s middle-skills agenda • Career Exploration Tool • Research and national conversation around aligning community colleges to their local labor market and the impact to workforce development • Created a Logo and Promotional Materials • Tied messaging together in a one page essay • Developed a formal launch plan with timeline

  5. MCC Career Coach Launch Plan • Target Audiences: • MCC students and employees • MCC Foundation • Secondary schools, including Skill Centers (students, teachers, counselors) • Parents of current and prospective students • Partners – current and prospective • Business and industry • State University of New York - SUNY • Community Based Organizations • Public libraries

  6. Promotions (electronic, print and online) • Use student testimonials for promotional opportunities • Reach students through faculty and key offices • Workshops (demos by MCC experts) for students, employees • College-related events, such as expos, fairs and open houses • Greater Rochester community • Workshops (demos by MCC staff) • High-school and college-related events, such as expos and fairs • Share information with high schools • Use student testimonials for promotional opportunities • Incorporate into messages at speaking engagements Tactics

  7. Tactics • SUNY • Production of video that promotes tool • Media • Local media: print and news • Repeat message in future communications where appropriate

  8. Community Response • Strong media interest • 5,000 hits to site since launch • K12 and Community Based Organizations • Libraries and Workforce Investment Partners • Opportunity at several levels to embed tool within future curriculum initiatives both internally and externally • Need to continually reinforce use of the tool • Measured by hits, conversions and time per session

  9. Questions?

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