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IMAGES OF GENDER IN THE MEDIA. Project by “ The Austrian Ones “ (Lisa, Isabella, Kim, Carina and Aleksandra). Women‘s role in the advertisement. perfect housewife and mother can manage household and work easily always happy beautiful , fit body slim sex symbol
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IMAGES OF GENDER IN THE MEDIA Project by “ The Austrian Ones“ (Lisa, Isabella, Kim, Carina and Aleksandra)
Women‘srole in theadvertisement • perfecthousewifeandmother • can manage householdandworkeasily • always happy • beautiful, fit body • slim • sexsymbol • don‘twearmuch • lovefashion, shoes • tender • lovely
Men‘srole in theadvertisement • athlectic, muscular • hot(six-pack) • lovealcohol (especially beer) • wantsexandcars • powerful, brave, protective
Effects • negative sense ofself • eatingdisorders • webuythethingsfromtheadvertisement • influencethe personal style • wishtobeperfect
INTERVIEW • Wemade an interview in thecityof Linz withthefollowingquestions:
Are moreandmoreyoungerchildreninfluencedbysocialmediaand TV soapswhicharen‘tmadefortheirage?
Do youpaymoreattentionifthereis an attractivepersonfromtheothergender in an advertisement?
Do youthinkpeopleusethetypical stereotype ofwomenandmenforadvertisment?