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Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith

Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith . The Rise and Shine Alarm Company. The Rise and Shine Alarm. Alarm with Bright Light Technology Cell phone charger Plays Music . Mission Statement.

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Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith

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  1. Janine Barreyre, Qi Chen, Richard Leshney, Qing Yao Wang, Savannah Smith

  2. The Rise and Shine Alarm Company

  3. The Rise and Shine Alarm • Alarm with Bright Light Technology • Cell phone charger • Plays Music

  4. Mission Statement To create quality, low-cost alarm clocks that are guaranteed to get you up and ready for the day

  5. Target Market • Middle aged adults • College students

  6. Points of Difference • Bright Light Technology • Multi-function alarm clock • Competitively Priced

  7. Positioning Statement • RSA provides students and adults a new method of waking up in the morning with the innovative clock we have produced. It will not only be the alarm from the clock that will be waking you up, but the bright sunlight when you open your blinds.

  8. Price Strategy • Breakdown of parts • Cost of our product will be $100, which is cheaper than other similar products

  9. Promotion Strategy • Social Media- Facebook, Twitter • Flyer • Coupon • Walmart-22% market share • Amazon-60% market share

  10. Distribution Strategy • Walmart distribution-picks up product from our warehouse and send it Walmart’s warehouse • Amazon distribution

  11. Twitter Follow us on Twitter and keep an eye out for special promotions! http://twitter.com/mgm_rsa

  12. Questions?

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