GO-Snax Product Launch

1. GO-Snax Product Launch Today we will learn how to use Microsoft Word (or Microsoft publisher) to produce a ‘discount voucher’. We will compare the ‘success criteria’ for the voucher with our finished work. Our finished voucher should encourage children to buy ‘GO-Snax’ (or your own brand of snacks).

2. Content What information should be on the discount voucher? Style How can we make it suit the ‘audience’? Purpose and Audience • The purpose is to persuade people to buy ‘GO-Snax’ by giving a discount voucher away in magazines and newspapers. • The audience will mainly be children.

3. Essential Information • Name of snack (GO-Snax) • Amount of discount (e.g. 10p off) • Date the voucher is valid up to. • Address for the shopkeeper to send the vouchers to so they can get their money back.

4. ‘Criteria for success’ Good vouchers will meet these criteria : • Contain the essential information. • Use the snack’s logo or graphic. • Will be clear to read and understand by children. • Will be attractive and gain attention. • Be small enough to be held in a purse or wallet easily.

5. Which of these vouchers has a layout and style that suits our purpose? Vouchers

6. Create your own voucher. • Use the help sheet if needed. • Legibility - concentrate on clear writing and instructions. • Remember the purpose (to persuade) and the audience (children). • The voucher should be around 10cm wide and 5 cm high to fit in a wallet. We will assume the address and details for the shop keeper will be on the back of the sheet.

7. Creating packaging For the next part of this lesson you will be using a Desktop Publishing (DTP) package e.g. Microsoft Publisher. You may wish to search and save an image from the Internet for this part of the project click here For help with Publisher for; page setup and editing WordArt click here For help with creating graphics/logo for packaging or voucher click here

8. Creating a voucher For the next part of this lesson you will be using a Desktop Publishing (DTP) package e.g. Microsoft Publisher. Demonstration tutorial

9. Voucher example

10. Offering choices Graphic designers will usually offer more than one version of their designs for the client to choose from. • Copy and paste the whole of your voucher so you have at least 2 copies. • Alter the copies to show how different colours, fonts etc could be used.

11. Colour ways

12. Evaluating using our‘Criteria for success’ Good vouchers will meet these criteria : • Contain the essential information. • Use the snacks logo or graphic. • Will be clear to read and understand by children. • Will be attractive and gain attention. • Be small enough to be held in a purse or wallet easily. How well do our designs meet these?

13. Important points • We need to always consider the PURPOSE of the work and the AUDIENCE it is aimed at. • ‘CRITERIA for success’ can be outlined and used to evaluate our finished products.

14. Homework • Annotate your printout to show the techniques you have used when making the voucher. • Find a voucher (or advert for a business) in the local newspaper or yellow pages and compare your voucher with it. Explain the good points of your vouchers and some things that could be improved.

15. Homework • Use the yellow pages, a local newspaper or similar to find three small advertisements for businesses. • Cut them out and stick them on a sheet of paper. • What is the ‘essential information’ held in all the adverts? • What makes a good advert?