M ónica Sánchez Practice Lead, Quantitative Storytelling

1. Mónica SánchezPractice Lead, Quantitative Storytelling By combining and weaving multiple data sources, we show clients the stories inside the numbers, and find the opportunities which enable Brands to win in the multicultural marketplace. Experience • Began career at Procter and Gamble in Mexico, where she managed brands in categories as diverse as Detergents, Cough and Cold, Beauty Care and Gastrointestinal. • Had first Agency role in Mexico, working with Telecom, Financial Services, Technology. • Moved to US in 1997 during dotcom boom, worked for 2 startups (one went public, other was sold to AT&T) . • Startedworking in Hispanic Marketing in 2000, while at Citigroup; has a passionforensuringthereis true marketing rigor in Agency recommendations and Clientplans. In a Tweet: “I find the brand stories the data are trying to tell, and the ways to make them irresistible to consumers wherever they are open to influence.” Education/Special Skills • BA in Communication Studies and International Relations from the University of San Diego. • Reformed Group Account Director. • Fluent in Spanish; raisingthreetrilingualkids.

2. Alejandro MartinezMarketing Intelligence Alejandro can make sense out of complicated sets of data and shape them into strategic insights and brand stories.His strong background in analytical thinking, brand management, and multicultural marketing allows him to have a better understanding of the business problem and the best way to solve it. Experience • Multicultural Marketing – Dieste, Cultur8 • Brand Development, Market Research – Brand Institute • Marketing Consulting – Y2Marketing • Brand Management – L&T American Corp. • Brand Experience- AT&T, Frito-Lay, Hershey’s, Nissan, Head & Shoulders, Duracell, Southwest Airlines, Nationwide, Heineken, Gillette In a Tweet: “Numbers don’t lie. They bring us closer to the truth.” Education/Special Skills • MBA from Southern Methodist University, Dallas, TX. • BA in Business from ITESM, Mexico City. • Analytical Modeling, Demographic & Psychographic Consumer Analysis, Shopper Marketing