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The Tandy Center for Executive Education and Leadership Presents

The Tandy Center for Executive Education and Leadership Presents. The Three Great Myths of Innovation Dr. Ray Smilor Senior Fellow, CFE. Innovation: Any change that results in a new dimension of performance. Peter Drucker. Myth #1.

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The Tandy Center for Executive Education and Leadership Presents

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  1. The Tandy Center for Executive Education and Leadership Presents The Three Great Myths of Innovation Dr. Ray Smilor SeniorFellow, CFE

  2. Innovation: Any change that results in a new dimension of performance. Peter Drucker

  3. Myth #1 Great innovations come from ideas that no one ever thought about before.

  4. Reality Bisociation

  5. The Power of Combination Company Innovations:

  6. The Power of Combination Marketing Innovations: Beaver/Tires Bridgestone Betty White/Football Snickers Gecko Geico

  7. The Power of Combination Product Innovations:

  8. The Power of Combination “Imagination is more important than knowledge.” Albert Einstein Forced Relationships • To view world differently • To enhance imagination

  9. Myth #2 Great innovations spring forth fully developed in a sudden Eureka moment.

  10. Realities Trial & Error

  11. Forms of Trail & Error By making mistakes “If you’re not making mistakes, you’re not trying hard enough.” Ewing Kauffman Key: Attitude toward failure

  12. Forms of Trail & Error By recognizing creative accidents “What did you discover that you didn’t set out to discover?” Richard Feynman Key: Level of curiosity

  13. Forms of Trail & Error By breaking accepted rules “There are no rules here. We are trying to accomplish something.” Thomas Edison Key: An open mind

  14. Myth #3 Great innovations come from chaotic, even haphazard environments.

  15. Reality Structure

  16. The Forms of Structure Policies/Procedures Separate Organization Deadlines

  17. The Results of Structure Caesar Salad Apollo 13

  18. Innovation: Combinations Companies Marketing Products Performance! Trial and Error CHANGE Mistakes Accidents Breaking Rules Structure Policies Organization Deadlines

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