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Organization and board

Organization and board. Manager Monica Hannestad Project coord inator Maria Valding Seim Board representatives Statoil Bergen Chamber NHH Connect West Maritime Colours CARF KHIB. VISION. TO TURN THE BERGEN REGION INTO ON OF THE LEADING AREAS WITHIN THE

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Organization and board

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  1. Organization and board Manager Monica Hannestad Project coordinator Maria Valding Seim Board representatives Statoil Bergen Chamber NHH Connect West Maritime Colours CARF KHIB

  2. VISION TO TURN THE BERGEN REGION INTO ON OF THE LEADING AREAS WITHIN THE NORDIC REGION, WHEN IT COMES TO DESIGNDRIVEN BOTH BUSINESS- AND SOCIAL DEVELOPMENT

  3. WHAT IS DESIGN?

  4. 1930-1950 ESTETICS AND FORM Alvar Aalto, iittala

  5. THE 1960s industrialproducts

  6. The 1970s ergonomics and user driven focus Stressless from Ekornes, launced in 1971

  7. 1980s design management

  8. 1990s Branding, identity and communication

  9. Innovation 2000-designdriven companies

  10. What is the future of design?

  11. The future of design-environmentand sustainability

  12. Service design- newareas in the use of design

  13. Design is comparable with data systems and financial solutions => it concerns all businesses

  14. 360 design

  15. Effects by the use of design Functional differentiate, function, ergonomics, durability, safety, efficiency, innovation Emotional acknowledged value, lust, loyalty, user experience, product personality, ownership, create an identity

  16. The PIG Picture

  17. The PIG Picture

  18. POTENTIAL Business survey Denmark 2005 ”designs økonomiskeeffekt” 1064 businesses, over 10 employees, The Danish Design Centre Development measured over a period of 5 years.

  19. GROWTH POTENTIAL BUSINESSES USING EXTERNAL DESIGNERSGROWS 22%MORE THAN BUSINESS NOT USING DESIGNERS

  20. INTERNATIONAL POTENTIAL Businesses that hires designers and buys design services externally exports in average 34 % Businesses without this design-competence exports18%

  21. Designdriven companiesKari Traa

  22. Kari Traa

  23. Kari Traa

  24. Kari Traa

  25. Kari Traa

  26. Designdriven companiesColonialen

  27. Colonialen

  28. KonseptDesign Bergen • Hovedtema ”Fremtidsbyen Bergen” • Mellom GROW 09 og 10 skal det gjennomføres KonseptDesign prosjekt for å skape innovative regionale løsninger med et klart bruker- og miljøfokus. • Ved strategisk bruk av design inn i prosjektene vil sjansen for å lykkes økes med tanke på merkevarebygging, brukerfokus og kommunikasjon i tillegg til at visualisering av prosess og resultat under GROW 10 styrkes. Dette øker igjen overføringsverdien fra disse prosjektene. • Målet er å styrke prosjekter koblet med FoU og næringsliv/samfunnsliv hvor design er pådriver for innovative løsninger i regionen.

  29. Designdriven companies

  30. Designdriven companies

  31. User-driveninnovation ER BRUKEREN KJØPEREN? BRUKERUNDERSØKELSE, OBSERVASJON OG MARKEDSUNDERSØKELSE

  32. User-driveninnovation Is the buyer necessarily the user? User surveys, observation studies and market analysis

  33. User-driveninnovation • Look at the picture at the next slide. What do you see?

  34. Solution Bedrift: Ørsta Stål Produkt: Løv Design: Kadabradesign

  35. Innovasjon

  36. ”Do Youreallywant to succeed?! Use design strategically!” Torger Reve

  37. DRB.NO- findYour Designer

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