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Chase + Facebook Small Business Credits Exchange

Chase + Facebook Small Business Credits Exchange. November 30, 2010. Our Charter . Give Small Businesses a reason to Bank with Chase & give Facebook users an exclusive opportunity with their Chase debit/credit card. The Idea .

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Chase + Facebook Small Business Credits Exchange

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  1. Chase + FacebookSmall Business Credits Exchange • November 30, 2010

  2. Our Charter Give Small Businesses a reason to Bank with Chase & give Facebook users an exclusive opportunity with their Chase debit/credit card.

  3. The Idea • Chase will own giving back to Small Businesses every day – shifting market leadershipfrom 1 day to everyday • Chase will be the first brand to exchange virtual Facebook Credits for physical goods • Credits will serve as the ultimate loyalty program (like a mileage plan) for Chase cardholders • Consumers will “earn & burn” FB credits at participating SMBs

  4. 2 1 SMB Owner Flow - LexAve Service Gas Station, New York, NY 3 4 * Test Market - New York

  5. Social Marketing Toolkit 1 • Chase distributes a mailer to the existing Chase SMB roster with tips and tricks to succeed in social 2 • Chase gives SMBs the ad credits to launch SMB advertising on Facebook 3 • Chase provides a printed window sticker so each SMB can further evangelize their SMB presence

  6. Social Marketing Toolkit 1 2 3 • Chase distributes a mailer to the existing Chase SMB roster with tips and tricks to succeed in social • Chase gives SMBs the ad credits to launch SMB advertising on Facebook • Chase provides a printed window sticker so each SMB can further evangelize their SMB presence

  7. Social Marketing Toolkit • Chase distributes a mailer to the existing Chase SMB roster with tips and tricks to succeed in social 1 • Chase gives SMBs the ad credits to launch SMB advertising on Facebook 2 • Chase provides a printed window sticker so each SMB can further evangelize their SMB presence 3

  8. 2 1 SMB Customer Flow— Linda Kinney, New York, NY 3 4 * Test Market - New York

  9. Activation Timeline Ad feature to redeem credits for physical goods (i.e. consumers burn/spend credits that they’ve accumulated @ participating SMBs) 2011 Q2 2011 Q1 2010 Q4 Launch the Chase SMB Page Create the Chase/FB SMB Page(includes marketing toolbox, grants for great ideas, networking and events, etc.) Launch earn credits in NY test Market(i.e. consumers earn credits at participating NY SMB gas stations, grocery stores and/or hardware stores)

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