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Equity: Population Diversity 4 demographic & social trends redefining Australian society.

Tuesday 31 May 2011 DiverseCity : Landcom 2011 Sustainability Conference. Equity: Population Diversity 4 demographic & social trends redefining Australian society. Mark McCrindle. Trend #1. Changing Population. Population growth and diversity Population older and younger.

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Equity: Population Diversity 4 demographic & social trends redefining Australian society.

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  1. Tuesday 31 May 2011 DiverseCity: Landcom 2011 Sustainability Conference Equity: Population Diversity4 demographic & social trends redefining Australian society. Mark McCrindle

  2. Trend #1 Changing Population

  3. Population growth and diversity Population older and younger Changing demographics: 5 key impacts www.mccrindle.com.au

  4. 1971

  5. 2011

  6. 2051

  7. Population growth and diversity Population older and younger Increasing geographical mobility Increasing vocational mobility Intergenerational change Changing demographics: 5 key impacts www.mccrindle.com.au

  8. Trend #2 Transitioning Generations

  9. Builders Generation Aged 66+

  10. Baby BoomersAged 47-65

  11. Generation XAged 32-46

  12. Generation YAged 17-31

  13. Generation ZAged 16 & under

  14. Trend #3 Shifting Wealth

  15. Net Worth of Baby Boomers Boomers 45-64 Builders 65+

  16. Builder Segment Profile Generation Tradition (regional/ suburban) 30% of target market 145,134 Australians “It’s about the family you have and the legacy you leave”

  17. Builder Segment Profile Grey Getaways (metro/regional) 9% of target market 43,540 Australians “Now it’s our time to live”

  18. Builder Segment Profile Thrifty Regional City (regional) 17% of target market 82,243 Australians “We have worked hard to get where we are”

  19. Builder Segment Profile Silver Styler (inner urban) 7% of target market 33,865 Australians “I have options - I recognise quality”

  20. Builder Segment Profile Solo Senior (outer metro/regional) 13% of target market 62,892 Australians “I have independence and routine - yet I’m open to more”

  21. Builder Segment Profile Downagers (capital city/regional city) 24% of target market 116,107 Australians “Age is just a number”

  22. 1971 2011

  23. Gen Y: Housing Food Transport Clothing Education Health insurance Mobile phone Internet Consumer electronics… Bye Bye Aussie Dream? Baby Boomers: Housing Food Transport Clothing

  24. Trend #4 Redefined Lifestages

  25. Family 2011 2014 Fastest Growing

  26. Post Lifestage 19th Century childhood adulthood adulthood teens teens adulthood

  27. Post Lifestage 19th Century childhood adulthood adulthood 20th Century adulthood childhood teens adulthood

  28. Post Lifestage 19th Century childhood adulthood adulthood 20th Century adulthood childhood teens adulthood 21st Century childhood tweens teens kippers adulthood

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