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Rhetoric

Rhetoric. What is rhetoric? . What is rhetoric? . The art of effective persuasion through speaking and writing.* *Many include other mediums in rhetoric such as art, photography, video, et cetera. . Aristotle. Greek philosopher B orn in Stagirus , northern Greece, in 384 BC.

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Rhetoric

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  1. Rhetoric

  2. What is rhetoric?

  3. What is rhetoric? The art of effective persuasion through speaking and writing.* *Many include other mediums in rhetoric such as art, photography, video, et cetera.

  4. Aristotle • Greek philosopher • Born in Stagirus, northern Greece, in 384 BC. • Studied under Plato, philosopher and mathematician. • Writings cover physics, biology, zoology, metaphysics, logic, ethics, aesthetics, poetry, theater, music, rhetoric, linguistics, politics and government. • Largely responsible for founding Western Philosophy.

  5. Aristotle • Generally credited with developing the basics of the system of rhetoric that "thereafter served as its touchstone”.[1] • Influenced the development of rhetorical theory from ancient through modern times. • Rhetoricis regarded by most rhetoricians as "the most important single work on persuasion ever written."[2] [1] Bizzell, P. & Bruce Herzberg. (2000). The Rhetorical Tradition: Readings from Classical Times to the Present. NY: Bedford/St. Martin's. p.3. [2] Golden, James L., Goodwin F. Berquist, William E. Coleman, Ruth Golden, & J.MichaelSproule (eds.). (2007). The rhetoric of Western thought: From the Mediterranean world to the global setting, 9th ed. Dubuque, IA (USA): p.67.

  6. Three Rhetorical Appeals These appeals can be considered persuasive strategies: • Pathos • Ethos • Logos

  7. Pathos • Greek for 'suffering’ • Emotional appeal, but also includes an appeal to the audience's sympathies and imagination. • Often in the form of anecdotes/stories, emotional images or scenes – anything that elicits a heartfelt response from the viewer. • Think sympathy.

  8. Ethos • Greek for 'character’ • Refers to the trustworthiness or credibility of the persuader. • Exists independently from the message--his or her expertise in the field, or his or her previous record or integrity. • Often in the form of a quote, testimony or suggestion from an expert or respected figure for the given topic. • Think character.

  9. Logos • Greek for 'word’ • Refers to the internal consistency of the message-- the clarity of the claim, the logic of its reasoning, and the effectiveness of its supporting evidence. • Often comes in the form of facts, figures, statistics, scientific data and research findings. • Think logic.

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