eEdge: Staying Top of Mind

1. eEdge: Staying Top of Mind Your Refrigerator Magnet for the Digital Age Michael Tritthart

2. Michael Tritthart Keller Williams Plano, TX KWU International Master Faculty Full Time Tech Instructor/Designer Investor - Little Rock, AR and Fairfax, VA MichaelTritthart@gmail.com eEdge: Staying Top of Mind

3. Please complete an evaluation formfound in the back of your program guide. eEdge: Staying Top of Mind

4. Time to Make Some Magnets! • What You Will Learn About eEdge Marketing Today: • How to enhance and market your eEdge website • How to create and market eEdge material • Difference-making additions to your marketing eEdge: Staying Top of Mind

5. Key eEdge Website Improvements Create Stickiness With Community Pages 365Monroe.com eEdge: Staying Top of Mind

6. Key eEdge Website Improvements Create stickiness with community pages by creating custom searches. Go into eEdge and navigate to Admin, Website, Listing Search Fieldsto choose options. Preview your site, go to the buy page, and run a search. Add the results page to the community page as a hyperlink. eEdge: Staying Top of Mind

7. Listing Search Fields 1 2 3 eEdge: Staying Top of Mind

8. Key eEdge Website Improvements • Custom Page – One-Minute Brainstorm eEdge: Staying Top of Mind

9. Marketing Your eEdge Website Advertise custom search links. The link doesn’t change, but the data updates. Static Links, Dynamic Data eEdge: Staying Top of Mind

10. Marketing Your eEdge Website eEdge URL extensions Add these extensions to the end of a static link for tracking and increased lead capture. /?ts=crg Add this to the end of URLs advertised on Craigslist to track lead sources. /?ts=fb Add this if doing custom marketing on Facebook to track lead sources. /syndicated/1 “We Have 60 More Properties Like This.” This works ONLY on Featured Listings. eEdge: Staying Top of Mind

11. Marketing Your eEdge Website Featured Listings Example eEdge: Staying Top of Mind

12. eEdge Marketing Pieces – Wow Factor There are currently over 400 (406, to be exact)individual marketing pieces in eEdge and 25 marketing campaigns! Let’s take a look at some of them. eEdge: Staying Top of Mind

13. eEdge myMarketingPieces Training Videos on KWConnect eEdge: Staying Top of Mind

14. eEdge Marketing Pieces: Footers You can store multiple footers here with various calls to action. eEdge: Staying Top of Mind

15. eEdge: Email Your Marketing Pieces eEdge: Staying Top of Mind

16. eEdge: Email Your Marketing Pieces eEdge: Staying Top of Mind

17. eEdge Marketing Pieces: Print Marketing Create a custom mailing list. Go to my saved pieces and choose a postcard. eEdge: Staying Top of Mind

18. eEdge MyMarketing – Create a Campaign Create and save a pieceand it then goes into My Saved Pieces. Creating Campaigns Is Just As Easy! Go to Create Marketing/Campaigns and ALWAYS choose the Advanced Campaign option. It is ONLY FOUR STEPS! STEP 1 Choose a campaign and then click next step. eEdge: Staying Top of Mind

19. Step 2 If needed, edit the marketing pieces. It is just like doing the individual pieces. eEdge: Staying Top of Mind

20. Step 3 Name it, review it, and change the order and delivery options if needed. eEdge: Staying Top of Mind

21. Step 4 Add/Remove Contacts or Groups to finalize campaign setups. eEdge: Staying Top of Mind

22. Q & A Time If I don’t get to your question during the session I will be happy to answer it outside of the session room, or you can email me at MichaelTritthart@gmail.com. Better yet, visit the KW Technology booth while at Family Reunion. We want you attracting business with our eEdge magnet! eEdge: Staying Top of Mind

23. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads