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Laporan Online Marketing

Laporan Online Marketing. Penerbit Deepublish Bulan Juni 2014 (16 – 30 Juni 2014). Alokasi Promosi. Facebook Ads Rp 1.000.000 / bln Rp 30.000 / hari Google Adwords Rp 1.000.000 / bln Rp 30.000 / hari. Tim Online Marketing. Pemimpin : Budi Desain Grafis : Unggul

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Laporan Online Marketing

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  1. Laporan Online Marketing PenerbitDeepublish BulanJuni 2014 (16 – 30 Juni 2014)

  2. AlokasiPromosi • Facebook Ads Rp 1.000.000 / bln • Rp 30.000 / hari • Google AdwordsRp 1.000.000 / bln • Rp 30.000 / hari

  3. Tim Online Marketing • Pemimpin : Budi • DesainGrafis : Unggul • Creative Content : Hamdan

  4. Target - Target Google Adwords • CTR Google Adwords > 5% • Quality Score untuksetiap keyword >8/10 Facebook Ads (nambah) • Add Friend Account : Dosen, Guru, Orang Penting • Like Fan Page : Dosen, Guru, Orang Penting, Mahasiswa • Join GrupDosenPenulisBuku : Dosen, Guru • Join Grup Freelancer Marketing PenerbitDeepublish : pendaftar Net Promoter dan/atau Sales Agent

  5. Laporan Google Adwords • Nama Campaign : Website Deepublish • PengeluaranRp 389.938 • Jumlah Click 433 kali • Impression 23.360 kali • CTR 1,85% • (CTR ideal > 2% - 3%) • (CTR target deepublish >5%)

  6. Laporan Facebook Ads • Pengeluaran : Rp 640.385 • Reach : 36.602 orang • Frekuensimelihatiklan : 2,4 per orang • Impressions : 87.783 kali • Fanpage like tambahan : (gak tau) • Join GrupDosenPenulisBuku : +96 orang • Hariini (3 Juli 2014) fan page : 939 orang

  7. Facebook Ads • Account : 1. PenerbitBukuPendidikanDeepublish • Fanpage : 1. PenerbitDeepublish • Grup : 1. DOSEN PENULIS BUKU 2. Freelancer Marketing PenerbitDeepublish 3. NakamaPenerbitDeepublish (untukkaryawan, gakaktifkarenapake /sosialmulia)

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