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The Power of Persuasion. What kinds of messages have made a lasting impression on you?. Persuasive Advertisements are used to sway your heart and your mind. They make strong arguments more powerful, but can also disguise flaws in weak arguments. Examples: Bandwagon , Testimonial
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The Power of Persuasion What kinds of messages have made a lasting impression on you?
Persuasive Advertisements are used to sway your heart and your mind. They make strong arguments more powerful, but can also disguise flaws in weak arguments.
Examples: Bandwagon , Testimonial & Appeal to Authority Appeals by Association:“Sell” a product or an idea by linking it with something or someone positive or influential
Bandwagon • Taps into people’s desire to belong to a group
Testimonial • Relies on the backing of a celebrity or a satisfied customer
Appeal to Authority • Relies on the backing of an expert
Examples: Appeal to Fear, Appeal to Vanity & Appeal to Pity Emotional Appeal:Uses strong feelings, rather than facts and evidence, to persuade
Appeal to Fear • Makes people feel as if their safety, security, or health is in danger Expert Advice: 10 Ways To Baffle Burglars
Appeal to Vanity • Uses flattery to win people over
Appeal to Pity • Makes people feel sorry for the subject of the argument Help the Starving Children – Donate Today
Examples: Words with Positive Associations & Words with Negative Associations Loaded Language:Relies on words with strong positive or negative associations
Words with Positive Associations • Bring to mind something exciting, comforting, or desirable
Words with Negative Associations • Call up unpleasant images, experience, or feelings
Now it’s your turn… Use your notes to help determine which persuasive technique is being used.
Slide 1 Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end. Do the style, not the damage.
Slide 1 • Appeal to Vanity • Uses flattery to win people over Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end. Do the style, not the damage.
Slide 2 • Bandwagon • Taps into people’s desire to belong to a group
Slide 3 • Words with Negative Associations • Call up unpleasant images, experiences, or feelings
Slide 4 • Appeal to Fear • Makes people feel as if their safety, security, or health is in danger
Many times in your life, you will be persuaded. The question is… by which types of ads?