1 / 17

The POWER of PERSUASION

The POWER of PERSUASION. WHAT IS PERSUASIVE WRITING?. Persuasive writing tries to convince the reader to accept an idea, adopt a point of view, or take action on an issue The writer wants the reader to agree with what he/she believes

marc
Download Presentation

The POWER of PERSUASION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The POWER of PERSUASION

  2. WHAT IS PERSUASIVE WRITING? Persuasive writing tries to convince the reader to accept an idea, adopt a point of view, or take action on an issue The writer wants the reader to agree with what he/she believes This kind of writing usually requires preparation and research

  3. ELEMENTS OF PERSUASIVE WRITING • The topic must argue FOR (PRO) or AGAINST (CON) a DEBATABLE point • The writer must support his/her position with strong EVIDENCE to convince the reader • The writer addresses reader concerns and provides counterarguments

  4. WHAT IS A COUNTERARGUMENT ? • In addition to providing evidence to support your position/opinion, you must also acknowledge and reply to reader objections • Counterarguments are the answers that you provide to an opposing argument

  5. Know your audience • The audience is the person or group of people the writer is trying to convince • The language the writer uses will change depending on who the audience is • You might use one approach when trying to persuade your parents and a different approach with your friends

  6. RHETORICAL DEVICES IN PERSUASIVE WRITING THESE ARE WAYS FOR THE WRITER TO CONVINCE THE READER TO ACCEPT HIS/HER POINT OF VIEW ON A TOPIC • Appeal to logic through reasoning • Appeal to emotion • Ethical arguments/beliefs • Personal anecdotes (stories) • Case study (research) • Analogy (comparison) (remember the commercial “this is your brain, this is your brain on drugs”- eggs in frying pan)

  7. SAMPLE RHETORICAL DEVICES TOPIC= Should animals be used for experimentation? POSITION: Animals should NOT be used for experimentation.

  8. Appeal to logic • There are other methods to test products and achieve the same results.

  9. Appeal to emotion • Have you ever seen pictures of mutilated animals in the name of research?

  10. Ethical arguments/beliefs • Animals also have souls; shouldn’t all living creatures be treated humanely?

  11. Personal anecdotes • Can you imagine your pet dog being locked up in a cage and being poked and prodded with chemicals just so we could find out about a new shampoo?

  12. Case study • Over 5,000 bunny rabbits were maimed or killed during the research process to develop Herbal Essence.

  13. Analogy • Just because animals can’t verbalize their pain doesn’t mean they don’t have emotions. It’s like a hungry baby who wants food but he can’t tell you.

  14. PERSUASIVE ESSAY FORMAT(5 PARAGRAPH ESSAY) • Introduction- give background information AND clearly state your position • Strong supporting evidence (choose the rhetorical devices that provide the strongest argument for your position) • Strong supporting evidence • Address reader concerns AND provide counterarguments for objections 5. Conclusion- Offer a clear solution

  15. ORDER OF ARGUMENTS • Your arguments should be organized in a logical manner • Some believe you should start with the strongest argument while others save it for last- it’s up to YOU. • However, remember to always address the counterargument and REFUTE

  16. A-B-C Strategy A= ____________ the prompt B= ____________ ideas C= ____________ the order of your response

  17. Sample Persuasive Prompts • Come up with a Do/What chart + thesis for this prompt: Lawmakers would like to increase the driving age from 16 to 21. Write a persuasive essay explaining whether you believe the driving age should be changed. Be sure to provide reasons and evidence for your argument, address counterarguments, and provide a call to action.

More Related