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The Power of Persuasion

The Power of Persuasion. Adapted from The Web English Teacher http://www.webenglishteacher.com/argument.html. You persuade more than you think you do … The Power of Persuasion. Have you ever needed to persuade someone? Who was it and what did you want them to do?

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The Power of Persuasion

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  1. The Power of Persuasion Adapted from The Web English Teacher http://www.webenglishteacher.com/argument.html

  2. You persuade more than you think you do…The Power of Persuasion • Have you ever needed to persuade someone? Who was it and what did you want them to do? • Were you successful? Why or why not? • You probably already spend a lot of time trying to persuade your parents to allow you to watch more TV, play more video games or hang out with your friends or do less homework. Now you can use those same skills to write persuasively!

  3. Persuasive Writing Everyday • A radio announcer telling you why you should keep listening to his or her station • Amagazine article on your favorite rock star • The President of the United States giving the State of the Union address • Commercials and all types of marketing • In conclusion  persuasive writing plays an important part in your everyday life. • http://www.youtube.com/watch?v=vsdCFeKgu5I • Goal of Persuasive Writing • To try and convince people to agree with you • Relies heavily on facts- not opinions

  4. The Basic Principles of Persuasive Writing • The point is that understanding persuasive strategies can help you in two very important ways: • Knowing the strategies helps you analyze the strategies other people are using to persuade you. This way you can protect yourself when, for example, unethical marketers are trying to take advantage of you. 2) Knowing the strategies helps you to choose which is the most effective way to persuade an audience. • How do we get others to accept our point of view? • by appealing to their reason • by appealing to their emotions • by the appeal of our good character (also called credibility)

  5. Persuasion – what is it? • In persuasion, what is an argument? = an appeal to a person's sense of reason; it is not a violent fight, dispute, or disagreement.  It is a measured, logical way of trying to persuade others to agree with you. • THE BIG “NO-NO”: taking the attitude that there is only one side. There are always two sides even if you don’t agree with one. • THE BIG “NO-NO” #2: “putting down” the other side So what to do? • Choose one side of an issue clearly in an effort to persuade others. • Acknowledge the other side and its related viewpoint, but discuss how a different perspective is more accurate.

  6. Logos (Logical Appeals) Facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

  7. Example using a Logical Appeal Approach: Goodwill http://www.youtube.com/watch?v=2bD6qgvKzTM `

  8. Pathos (Emotional Appeals) Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home. ASPCA-Sarah McLachlan: http://www.youtube.com/watch?v=6eXfvRcllV8

  9. Ethos (Ethical Appeals) If people believe and trust in you, you’re more likely to persuade them. Example: Believe me! I’ve been there before. I’m just like you.

  10. Appealing to our good character - Ethos • The appeal of your ethics can occur on one or more of the following levels in any given argument: • Are you a reasonable person? (That is, are you willing to listen, compromise, concede points?) • Are you authoritative? (Are you experienced and/or knowledgeable in the field you are arguing in?) • Are you an ethical/moral person (Is what you're arguing for ethically sound/morally right) • Are you concerned for the well-being of your audience? (To what extent will you benefit as a result of arguing from your particular position?) • The ethical appeal is based on the audience's perception of the speaker. Therefore, the audience must trust the speaker in order to accept the arguments. Don't overlook ethical appeal, as it can be the most effective of the three. • Example: US Army • http://www.youtube.com/watch?v=JDXK1dFY_Pc

  11. These people are examples of those who display ethos John F. Kennedy may be a believable, credible political figure because of his passion and dedication to humanity. President Obama may be a believable, credible political figure; his reputation may sway the audience because he is a powerful speaker and has an recognizable title. Mahatma Gandhi may be a believable, credible political figure because of his non violent methods .

  12. A few last important items… • Identify any unfamiliar or uniquely used terms in your argument. • Use statistics, studies and surveys ethically and accurately. • When quoting a source you must be careful that you don't accidentally (or intentionally) take the quote out of context, changing the original meaning. • The most successful arguments??? • Combine the three appeals • Don’t just rely on logic in an argument • Use a combination of appeals for a balanced argument.  All three appeals in action http://www.youtube.com/watch?v=BpTb2RjbMn4

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