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$1BN Opportunity with Mobile Business Applications in Health

$1BN Opportunity with Mobile Business Applications in Health. David Dembo Microsoft, Health and Human Services Grace Kerrison Microsoft, Mobile Communications Business. Agenda. Healthcare in Australia – Snapshot Areas of Focus for Microsoft in FY09

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$1BN Opportunity with Mobile Business Applications in Health

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  1. $1BN Opportunity with Mobile Business Applications in Health David Dembo Microsoft, Health and Human Services Grace Kerrison Microsoft, Mobile Communications Business

  2. Agenda • Healthcare in Australia – Snapshot • Areas of Focus for Microsoft in FY09 • Opportunities in Healthcare for Partners • Why Mobility? • Partner Success Story • Your next steps

  3. $87.3 Billion in 04/05 9.8% of GDP 10.3% YTY Growth Health Inflation 2x Inflation

  4. Improving patient outcomesand the bottom line. MS Addressable Market Opportunity Health Market Sizing and Growth (Source: IDC) Segmentation CAGR = 7.8% CAGR = 6.3% Overall Health Sector Spend Breakdown (Source: Australia Institute of Health and Welfare)

  5. Health Crisis

  6. Health Producing an Unprecedented Volume of Data More data has been produced in the 3 years leading to 2005 than in the previous 40,000 years combined Source: UC Berkeley, School of Information Management and Systems.

  7. Health – The Ultimate Information Worker

  8. Yesterday BIOMETRIC DATA DATA MANAGEMENT DATA ANALYSIS

  9. Today BIOMETRIC DATA DATA MANAGEMENT DATA ANALYSIS

  10. Tomorrow BIOMETRIC DATA DATA MANAGEMENT DATA ANALYSIS

  11. Fragmentation • Individual Contributor Model • No Single line of Control • No ownership of the complete Patient Journey • Inefficient • Reactive • Start from scratch (duplication)

  12. Constrained Workforce • Average age of Nurse = 48 • Undersupply of Nurses (12,000 p.a.) • Undersupply of Doctors (1,300 p.a.) • Administrative burden • Predominantly Paper Based

  13. A shortage of health workers

  14. Environmental Pressures • Aging Population • Increase in Incidence of Chronic Disease • Varied Concordance with Best Practice • Evidence for Care Rapidly Evolving • Litigation on the Rise • Unsustainable Growth of Health Expenditure • New therapies and tests are invariably more expensive • Consumer more informed (increasing consumer demand for care)

  15. Population Growth and Aging 85+ 65-84 Total (35% Growth)

  16. Average Annual Income Tax Paid, by Age Group WORKERS

  17. Trying to facilitate collaboration • Trying to move all the clinically relevant data to the point of care • Trying to reduce the administrative burden • Transparency • Collaboration • Interoperability • Mobility • Security • Automation • BI/Reporting

  18. Why Mobility? Grace Kerrison Director, Mobile Communications Business (MCB)

  19. Total Software Market 2009 – $77 Billion PC + Smartphone as End-Points for SW Market Opportunity 1400 1200 1,388 26% CAGR 290 1,176 1000 145 888 741 800 600 Smart Phone 400 Feature Phone CRM 22% Comm & Collab 32% 374 290 277 Basic Phone 210 200 PC FY08 FY11 SCM & ERP 28% Other 7% 0 OfficeSuites 11% Gartner, March 2008: Market Trends: Enterprise Application Software, Worldwide, 2007-2012

  20. Where Increased Spending on Hardware Will Occur – Australia Percentage of Respondents 2008 Gartner Inc.

  21. Where Increased Spending on Horizontal Applications Will Occur - Australia Percentage of Respondents 2008 Gartner Inc.

  22. 23 Gartner, 2008 Top 10 CIO Technology Priorities – Australia; companies with Total Revenue of <$500M 2008 Top 10 CIO Technology Priorities

  23. Growing Your Business with Mobility Infrastructure Biz Applications App Platform Biz Productivity

  24. “Microsoft is clearly offering a much more competitive solution that will spur on adoption of its mobile solutions to the detriment of key competitors RIM and Nokia/Intellisync”. • – Kitty Weldon, Current Analysis • IDC expects Windows Mobile OS phones to continue to annually outsell Apple iPhones in both consumer and enterprise shipments, and by 2012, Windows Mobile is expected to double sales over iPhone in the consumer space, and have nearly nine times the amount of enterprise deployment. • – IDC, Worldwide Enterprise Converged Mobile Device 2008-2012 Forecast and Analysis," Doc # 212092, May 2008 Windows Mobile • 160 Operators Worldwide • Top Device Manufacturers • Growing Faster Than The Market • Windows Mobile 6.1 • System Center Mobile Device Manager

  25. Windows Mobile Attach SW and Services Revenue A deployment of Windows Mobile represents per device opportunity of: • Average attach of $247 software and services revenue; • $97 of attach server and tools revenue; • $133 of managed services (including support and help desk services) • $170 of infrastructure deployment services (includes activities, expertise, and systems involved for installation and configuration); • Average attach $387 software and partner services with Unified Communications (OCS); • $105 attach revenue for Hosted Exchange. Source: IDC, “Sizing the Microsoft Channel Opportunity for Windows Mobile in Western Europe and North America”, December 2007

  26. ProductivPartner Success Story Desmond Russell Director – Information Worker Practice

  27. Top Tier 2 Partner in Queensland Mid Market 250 -1000 users 40 employees $AUD 5-10million turnover per annum About Productiv

  28. What has Mobility done for our business? • Created a “point of difference” in the market, providing a more compelling customer value proposition (CVP). Ability to compete in new markets, e.g. Healthcare • Opened new opportunity discussions and relationships with customers – e.g. from IT to business unit relationships. • Extension of productivity improvement offering to mobile work force. Improved closure rate as “quick wins” are delivered out of the box, i.e. Exchange integration • We have seen a 300% ROI by investing in WM from investments in training to signing our first deal • It allowed us to leverage our investment in communication link infrastructure and build an annuity revenue model (packaging of cellular fixed cost data suite, USP against Blackberry)

  29. The Windows Mobile Influence • WM in Healthcare - Sullivan Nicolaides Pathology • SNP is one of Australia's largest pathology practices and provide a range of pathology testing, with over 2300 staff • How they used WM to better patient care • They needed a system that removed manual capture, improved and managed compliance with processes, worked within existing Microsoft investment, improved analytical reporting • Pilot project was completed using Windows Mobile 6.1, Exchange 2007, Office Communications Server 2007, Dynamics CRM 4.0, Microsoft Offices SharePoint Server 2007, InfoPath 2007 • Common pain points addressed by the solution (across industry) • Customer Relationship Management • Process automation and improvement • Increased responsiveness • Improved information access • Improved reporting and business intelligence capabilities – risk management improvement • “Better Information, to make better decision to better Patient Care”

  30. VIDEO

  31. Mobility - What It Has Meant For Us As A Partner- Revenue And Opportunity • At SNP 5% of the workforce were considered mobile workers (250) WM allowed us to provide devices and software to 200 users immediately • Revenue Growth directly from this opportunity : • AUD $ 200 000 services revenue • AUD $ 150 000 hardware revenue • AUD $ 100 000 software revenue (influenced) • Extended our IW solutions, ECM, Forms and Workflow to these users (Greater ROI for customer) • Additional system development and integration service opportunities, typically our core business • We were able to influence the Enterprise Agreement and thus score some extra “points” with our PAM • SNP now have a complete platform for the delivery of additional solutions and services including Office Communication Server

  32. From Personal Productivity to Role-Based Productivity Microsoft Office SharePoint Server Line of Business Application Microsoft Office Outlook Composite Role-Tailored Intuitive Sales & Marketing CXO’s/Finance Operations/Field Force

  33. Call To Action – Get "Mobile Ready" Include Health and Mobility in your PSP’s • Attend APC Mobility Sessions • Thursday, Aug 7: The New World of Work – Mobile Information Worker • Thursday, Aug 7: Delivering a Standard MOE – The White Space Opportunity in Enterprise and MidMarket • Join the Mobility Competency (talk to an MCB resource at the Brightpoint Booth) • More info at https://partner.microsoft.com/global/productssolutions/mobility • Stay informed!  • Sign up to receive the new Mobility Solutions RSS Feed at https://partner.microsoft.com/global/40070648 • Use Windows Mobile yourself (Brightpoint Booth – APC event special deals) • Build on your existing business, create a Mobility Practice

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