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A comprehensive guide to help farmers navigate the complexities of the agricultural market and make strategic decisions to maximize profitability. Topics covered include crop prices, costs, storage issues, renewable fuels, and marketing strategies.
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Maintaining Profitability in Challenging Times Crop Advantage Series January 2010 Chad Hart Assistant Professor/Grain Markets Specialist chart@iastate.edu 515-294-9911
U.S. Corn Supply and Use Source: USDA
U.S. Soybean Supply and Use Source: USDA
Storage Issues Source: Hurburgh and Elmore, ICM News, 10/15/09
Soybeans – Argentina & Brazil Source: USDA
Smaller Livestock Numbers Source: USDA, NASS, various reports
Crude Oil Prices Sources: EIA, NYMEX
Corn Futures Trade Source: CFTC
Corn 1990 - 2006
Corn Futures Source: CBOT, 1/12/10
Pricing Dec. 2010 Corn Sources: CBOT, ISU Extension
Soybean Futures Source: CBOT, 1/12/10
Pricing Nov. 2010 Soybeans Sources: CBOT, ISU Extension
Seasonal Pricing Patterns Source: USDA, NASS, Monthly Price Data 1980-2008
Decision Chart Futures Increase • Basis Contract • Sell Cash and Buy Futures • Call Options • Minimum Price Contract, Fixed Basis • Store & Wait to Price • Delayed Price Contract • Minimum Price Contract, Variable Basis Basis Weakens Basis Strengthens Expected Change • Hedge • Hedge to Arrive • Put Options • Cash Sale • Forward Contract Futures Decrease
Supplemental Revenue Assistance Payments Program (SURE) • Part of the 2008 Farm Bill • Permanent disaster assistance • Provides payments to producers in disaster counties for crop losses • Run by the Farm Service Agency, USDA • Covers the 2008-2011 crops
Average Crop Revenue Election (ACRE) • ACRE is a revenue-based counter-cyclical payment program • Based on state and farm-level yields per planted acre and national prices • Producers choose between the current price-based counter-cyclical payment (CCP) program and ACRE • Program has state and farm trigger levels, both must be met before payments are made
ACRE Set-up for 2009 Iowa Corn So the expected state yield would be 171.0 bushels per acre and the ACRE price guarantee would be $4.13 per bushel.
ACRE vs. CCP CCP pays No CCP payments No ACRE payments ACRE pays out
Quick Comparison(Your results may vary) Source: William Edwards, ISU Extension
Fear, Greed, and Ego Fear of making a bad decision -- Watching prices slip away as you wait Greed of expecting even higher prices -- Not taking advantage of good price opportunities Ego of wanting to claim you caught the market high -- “Lake Wobegon” marketing
Ego Greed Fear
Marketing Plan To avoid fear, greed, and ego dominating your marketing, have a plan and stick to it. A marketing plan outlines your market strategy and your marketing objectives. It should examine marketing opportunities before and after harvest.
Marketing Objectives • Get the highest selling price • Pretty tough to do • More realistic objective: Obtain better than average prices • Reduce price risk • Cover cash flow needs • Minimize tax liability Look at short and long-term goals for your business
Knowing Your Farm Financials …Provides you several targets for your marketings Do prices cover your cash expenses, meeting your cash flow needs? Do prices cover your total expenses, providing profit and adding to your net worth? On the production side, we often compare yields to trend; on the marketing side, we need to compare prices to per-unit costs.
Building a Marketing Plan 5 basic steps: • Estimate number of bushels to sell • Calculate breakeven price • Project price and yield scenarios • Compare pricing tools and analyze market opportunities • Develop a pricing plan
Bushels to Sell • What’s your expected production? • What do you have in storage? • What about on-farm use? Breakeven Costs • What are your production costs? • What are your storage costs? • On-farm vs. off-farm? • What are your cash flow needs?
Scenarios • Seasonal price trends • Weather outlook • Export picture • Livestock outlook Tools and Opportunities • Market tools: Futures, options, forward contracts • Government tools: Crop insurance, marketing loans, CCP/ACRE
Tentative Pricing Plan • Outline realistic pricing targets • Have periodic price targets and quantities to sell • Have patience and be willing to reevaluate price goals • Remember it’s hard to lose money when making a profit
Thank you for your time!Any questions?My web site:http://www.econ.iastate.edu/faculty/hart/Iowa Farm Outlook:http://www.econ.iastate.edu/outreach/agriculture/periodicals/ifo/Ag Decision Maker:http://www.extension.iastate.edu/agdm/