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2003 iTM1 Midwest User Group Meeting March 28, 2003

2003 iTM1 Midwest User Group Meeting March 28, 2003. Chris Ilacqua Dir Product Management . Agenda. Corporate Overview & Strategy The Company The BI & BPM Markets Our Products and Solutions Architecture Demonstrations Invitation to Boss May 2003 Summary.

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2003 iTM1 Midwest User Group Meeting March 28, 2003

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  1. 2003 iTM1 Midwest User Group MeetingMarch 28, 2003 Chris Ilacqua Dir Product Management

  2. Agenda • Corporate Overview & Strategy • The Company • The BI & BPM Markets • Our Products and Solutions • Architecture • Demonstrations • Invitation to Boss May 2003 • Summary

  3. Company Overview – (NASDAQ:APLX) • 2002 Revenue of $36M(70% Analytics) • Founded in 1983 • 140 Employees • Strong financial position • Over 1,600 customers • Over 200 New Customers in 2002 • Customers are passionate about TM1 • Global reach • Worldwide partnerships Applix Office Applix Distributor

  4. Representative list of customers

  5. Examples of Over 200 Analytics Deals in 2002 • Air France • Fuji Photo Film • Fujitsu • CBS Television City • Visa International • World Bank • People’s Bank • Mercedes Benz Accessories • Nautica • Nippon Chemical Industrial • Phillips Electronics • U.S. Department of Defense • Walt Disney International • Zurich Financial Services Generated 30% year-over-year increase in analytics revenue

  6. Reactive - Historical Orientation, “What Happened” Time Delayed – Analysis happens after the fact using aggregated and detailed data. Back Room – Small number of power users. Stand alone & Disparate – little integration with operational systems or among various systems or among various BPM systems. Proactive – Predictive future orientation including planning and modeling in addition to reactive. Real Time – analysis and alerts of detailed data while event is occurring in addition to time delayed. Analysis Everywhere – analysis is extended to a much wider user base. In-line, Unified – Analysis systems closely coupled with operational systems and each other so that each informs the other. Evolution of Business Intelligence (BI) to Corporate Performance Management (BPM) BI BPM

  7. Corporate Performance Management (BPM) is the continuous management and monitoring of Financial, Operational, Customer and Organizational performance across the enterprise BPM solutions have the following capabilities to facilitate the proactive steering of business direction Monitoring of Key Performance Indicators Continuous and real-time review and refinement Interactive decision making Deployment across all levels of the enterprise Applix BPM definition

  8. Product Portfolio • Platforms • TM1 - OLAP Engine • Integra – BPM Development Environment • Applications: • Applix Interactive Planning – Planning, budgeting & forecasting • Applix Service Analytics – Analytics for CRM service data Note: Applix Confidential Information subject Nondisclosure agreement

  9. Applix Product Strengths • Performance • Fastest load times • Fastest recalcs • Best multi-user write-back • What-if capabilities • Best Excel add-in • Ease of deployment • Sophisticated modeling • Fully integrated, enterprise-wide workflow & collaboration • Multiple languages, currencies, global support

  10. Applix TM1 DifferentiatorsPer Independent “OLAP Survey”* • Fastest rollout time: 82% of sites implemented within 6 months • Best performance:12x faster than Essbase, 8x over Oracle • Most loyal customers: 75% of our customers will buy more • #1 in ease of use: A reason 67% of our customers bought iTM1 • Quickest proof of concept:A reason 50% of our customers bought iTM1 • Quickest data load/builds:12x faster than Essbase and Microstrategy • * Per The OLAP Survey, an independent survey authored by renowned OLAP expert Nigel Pendse, which documents 644 OLAP users’ responses worldwide.

  11. Product Releases • Recent Releases • Applix Integra 1.0/TM1 8.0 July, 2002 • Applix Interactive Planning October, 2002 • Applix Service Analytics December, 2002 • Applix Integra 1.2/TM1 8.1 January, 2003 Note: Applix Confidential Information subject Nondisclosure agreement

  12. A Short History of TM/1 • First Release – 1984 • Hypersparsity - 1987 • Client / Server – 1989 • Cube Rules – 1992 • Stargate Optimization - 1996 • Object Orientated Interface / Multithreading - 1998 • Turbo Integrator (ETL) / In-Spreadsheet Browser - 2000 • Server 8.0 / Integra - 2002

  13. TM1 New Features in Version 8 • Server Administration • Dynamic Subset & Views • Engine Overhaul • New Dimension Editor • Rules Tracer • Deferred Updates • Drill Through • ETL Improvements • Security Revamp • 64 bit • Miscellaneous

  14. Integra: Object-based BPM Development Environment • Structured development environment • Built on TM1 views (ease of maintenance…can change view structure in iTM1 Architect without rebuilding web form) • Reusable objects across across multiple applications and dashboards (build once use many times) • Higher level objects that allow users to assemble business data models. (Rapid development)

  15. Integra Object Management

  16. Integra XML Support • Object definitions saved as XML • Can use 3rd party version control • Can generate/process XML (wireless, voice, text messaging)

  17. Integra Personalization

  18. Applix Interactive Planning • Capabilities: Planning and budgeting application that enables any Global 2000 company company to plan, analyze, and adapt their strategic goals and objectives • Benefits: Improved predictability and heightened business performance management. • Features: Unifies financial targets and plans with real-time collaboration, business workflow management, enterprise-wide deployment, including dynamic reporting and analysis, business process management and data entry, and the flexibility to reflect a company’s unique business processes • Layered on the Applix Integra platform

  19. Applix Interactive Planning(based on TM1 & Integra) • A solution for enterprise-wide, continuous planning • Real-time, collaborative planning • Top-down target setting • Allocations • Forecasting • Bottom-up planning • Business workflow management • Notification and alerts • Process automation • View into the process • User-driven configuration

  20. Call Center Operational KPIs Number New and Closed Calls Calls Per Rep Average Time to Call Closure Closed on first Call Call Movement Group to Group Rep to Rep… Profitability KPIs Average Cost per Call Customer Profitability Service Level Agreement (SLA) performance Rate of Maintenance Contract Renewals Reduced Call Volume Find and fix source of calls Increased Efficiency Focus on profitable customers Headcount reduction Better call routing Greater Customer Satisfaction Customer retention Maintenance renewals Service Analytics Benefits Goals Return on Investment

  21. Applix Service Analytics(based on TM1 & Integra) • Open Call Analysis • Closed Call Analysis • Call Movement Tracking • Service Contracts Monitor • Service Contracts Actuals • Top 10 Active Accounts • Rep Productivity Review • Call Volume Trends • Call Spot Rate

  22. Predictive modeling adjusts call-center headcount based on trends and what-if analysis Applix Service Analytics

  23. Applix Architecture

  24. Development ObjectivesMaximize value – Avoid the hype • Provide low cost of entry and immediate ROI • Provide support for ad hoc queries, reports • Provide support for ad hoc modeling and analysis • Support growth to enterprise scale • Support industry standards • Provide COTS applications

  25. COTS Applications Web Clients Network Enabled Native Windows Clients Partner Applications Custom Applications Integra Business Process Automation Engine 3rd Party RDBMS TM1 MOLAP Engine Overall Architecture

  26. Architect Meta Data Editor Excel Client Turbo Integrator Programmatic Model Loading TM1 Memory Based Computation Engine TM1 MOLAP Architecture • Patented memory based technology • Optimized for fast loading • Optimized for ad hoc queries • Easily handles high dimensionality and sparse data • Efficient multi-user write-back • Scales from laptop to data-center • Supports synchronization and replication

  27. TomCat ServeLet Exec BEA WebLogic IIS … J2EE Web Portal Integration Engine Application Programming Interfaces Developers Studio Reporting Engine Form Engine Workflow Engine Alerting Engine Integra Process Automation Engine Architecture • Simple procedural workflow • Tight integration to Oracle and SQL server • Time, calendar and event based alerting • Work group enabled • Portal enabled • Integration API’s • Extensible and adaptable by IT personnel via Developers studio

  28. Demonstrations

  29. Summary Pure play analytical software company Strong financials Loyal & growing customer base TM1 offers unique BI capabilities Targeting BPM market through applications

  30. Boss 2003 • Applix’s Annual North America User Conference • May 13 – 15, 2003 • Westin Hotel, Providence, Rhode Island

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