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Sizing Up The Media: Decoding the Messages

Sizing Up The Media: Decoding the Messages. Presented by: Leta Marchand BSW, RSW Bulimia Anorexia Nervosa Association Windsor, ON. Statistics on Eating Disorders. 1 in 5 women will suffer from an eating disorder Young men represent about 10% of individuals with eating disorders

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Sizing Up The Media: Decoding the Messages

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  1. Sizing Up The Media: Decoding the Messages Presented by: Leta Marchand BSW, RSW Bulimia Anorexia Nervosa Association Windsor, ON

  2. Statistics on Eating Disorders • 1 in 5 women will suffer from an eating disorder • Young men represent about 10% of individuals with eating disorders • 70% of women and 35% of men are dieting at any given time • 98% of all diets fail and not for lack of will- power • Canadian children in grades 3 & 4 say they’d rather lose a parent, get cancer or live through a nuclear war than be fat • In one study of 500 schoolgirls, 81% of 10 year olds reported they had dieted at least once

  3. Dying to Be Thin and Our Fear of Fat • What stereotypes and thoughts surround the following words: • THIN • FAT

  4. Impact the media has on all of us: • Average person sees 400-600 ads per day, that’s 50 million ads by the age of 60 years. 1 out of 11 commercials has a direct message about beauty • 1990’s showed that Americans spent $50 billion annually on diet products. This exceeds the projections for the entire federal Education, Training, Employment and Social Services budgets by five to ten billion dollars.

  5. Impact the media has on all of us: • dieters reporting the cost to be $180 per pound." Fraser, L. (1997), Losing It: American’s Obsession With Weight and the Industry That Feeds On it. New York: Dutton. • Thinness not only represents attractiveness but also symbolizes success, self-control, and higher SES

  6. $1,525 to create Michelle’s flawless image!

  7. Plastic Surgery Statistics Nearly 11.5 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2006 • Since 1997 the overall number of cosmetic procedures has increased 446 percent • Breast Implants are up 18 percent from 2005 • Since 1997, surgical procedures increased 123 percent, while nonsurgical procedures have increased 749 percent

  8. …..Continued • Americans spent just under $12.2 billion on cosmetic procedures; $7.6 billion was for surgical procedures, and $4.5 billion was for nonsurgical procedures • COURTESY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY (ASAPS)

  9. PORTION DISTORTION IN OUR SOCIETY

  10. A Thin Runway Model and A Plus Size Model

  11. Steve Erhardt The obsession to become a real life Ken doll. Over 30 Plastic Surgery's! Sarah Burge-”I'm the human Barbie doll” This was actually her 26th operation. Before she decided she wasn't happy with her bum, this 46- year-old mother of three had 'corrected' almost every other part of her body.

  12. Health-related costs of violence against women in Canada exceed $1.5 billion a year

  13. A Quote from Goffman • Three basic techniques are used to establish superiority or power: size, attention and positioning. People in charge of their own lives typically stand up straight, alert and ready to meet the world. In contrast, the bending of the body conveys unpreparedness and submissiveness (Goffman, 1976)

  14. Words Speak Volumes

  15. Activity: Critique the following images: 1

  16. What Can We Do? Question the motives of the advertisers and the fashion industry! • Advertising Standards Canada • 350 Bloor St. E. • Toronto, Ont. M4W 1H5 • 416-961-6311 • Newspapers and Magazines • Publishers and Editors names listed in the masthead (first few pages) • Media Advocacy Groups: • www.about-face.org • www.mediawatch.ca • www.bana.ca

  17. 5 Ways to LOVE your Body • Stop criticizing yourself and holding yourself to unrealistic ideals. • Learn difference between what you can change and what you must learn to accept. • Throw away the scales. • Fight back against socially defined ideals. • Practice self-acceptance through self-talk.

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