1 / 3

Media Messages

Media Messages. Analysis/Evaluation. Analysis Questions. What is the purpose of and audience for this ad? What media techniques does the ad use to convey the theme of progress? What view of progress – positive, negative, or mixed – does the advertisement present?. Evaluation Questions.

rigg
Download Presentation

Media Messages

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media Messages Analysis/Evaluation

  2. Analysis Questions • What is the purpose of and audience for this ad? • What media techniques does the ad use to convey the theme of progress? • What view of progress – positive, negative, or mixed – does the advertisement present?

  3. Evaluation Questions • What does this ad do that a traditional text does not or cannot do? • What elements make this an effective or ineffective advertisement? • What questions are raised by the ad?

More Related