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Team Purple 2.009 Final Presentation December 12, 2005

Team Purple 2.009 Final Presentation December 12, 2005. Overview. 1 billion subsistence farmers Inefficient irrigation Starvation Poverty The IrriGator Pump Human-powered water pump Low cost Ergonomic Business model Economically viable Self-sustaining non-profit.

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Team Purple 2.009 Final Presentation December 12, 2005

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  1. Team Purple 2.009 Final Presentation December 12, 2005

  2. Overview 1 billion subsistence farmers Inefficient irrigation Starvation Poverty The IrriGator Pump Human-powered water pump Low cost Ergonomic Business model Economically viable Self-sustaining non-profit

  3. IrriGator Demonstration

  4. The IrriGator Pump Capabilities Max pump draw 7 meters Max pumping head 10 meters Max flow rate 1.25 liters/second Customer Gains 3 hour daily use, 2 acres irrigated 5x–10x increase watered land* 10m IrriGator -7m *kickstart.org, ideorg.org

  5. Problem Poor irrigation methods* poverty malnutrition ¼ acre “Simple, low cost” pump** World poorest Provide food Generate income Current methods Well and bucket Hand + rope pumps Treadle Pumps *United Nations Water Committee **International Water Management Institute

  6. Cost vs. Area Watered $200 Treadle Pumps $160 Cost $120 $80 HandPumps $40 Bucket .5 1 1.5 2 2.5 Acres Watered

  7. Product Goal - High flow - Low cost, ergonomic • Pedal powered pump

  8. Cost vs. Area Watered $200 Treadle Pumps $160 Cost $120 The IrriGator $80 HandPumps $40 Bucket .5 1 1.5 2 2.5 Acres Watered

  9. Treadle Pumps 2 million used Commercially available IDE: 300,000 in India Money Maker: 45,000 in Kenya Specifications: 1.5 – 2.5 acres watered

  10. Treadle Pump Analysis Treadle Pumps Stair-stepper motion Piston pumps Limited adjustment Difficult to transport Treadle Cost: $200 fsldkjfsdf

  11. IrriGator Analysis IrriGator Pumps Recumbent bicycle motion Diaphragm pumps Seat adjustment Portable frame with wheels IrriGator Cost: $125 hello

  12. Portable Frame Robust, lightweight frame Simple design 5 structural members Wheels and handles Corrosion resistant

  13. Recumbent Seat Ergonomic seat Easily adjustable for height

  14. Pedals Pedal - power Direct drive Efficient Serviceable

  15. Pump Unit • Diaphragm • Self priming • Injection molded • Cheap parts

  16. Quick-Connect Tubing Ahelkhd

  17. Field Serviceable Replacement Parts Diaphragm - $3 Bearings - $0.50 Valves - $5.00

  18. Case: An IrriGator Customer Average Income: $300 - $2000 per year IrriGator Pump: $125 Pump usage 3 hours per day 8x increase in watered land Revenue $100-$900 extra revenue per year* Salary 1.5x- 2.5x market wages* Profit Customer recoups investment 6 – 18 months *International Water Management Institute, Kickstart Organization

  19. Global Market Sales Forecast Eastern India: 10,000,000* China: 7,000,000* # 15,000 11,000 7,000 3,000 1,000 1 2 3 4 5 Year * International Water Management Institute

  20. 300 000 $250,000 Loan 200 000 Manufacture Pumps Distribution Centers 100 000 Sales of The IrriGator - (100 000) • Breakeven in Year 4 - Water Partners, USAID, IMF Year 1 Year 3 Year 4 Year 2 - IRR: 8.3% • Manufacture in India, China Revenue Growth

  21. Real problem, Real solution Customer Need 1 billion people lack of irrigation Starvation Poverty IrriGator Replaces current methods Inexpensive Ergonomic Generates revenue

  22. Testimonial Tinka John A rural farmer from Uganda Community Outreach Coordinator “There is no running water in my village so I've come here to check on what you are doing, to see where I could get some ideas or use your machine to pump water to my village.” “This is easy… The cost is not bad… it's not as rigid as [the MoneyMaker prototype], you are relaxed and seated. Yours is perfect."

  23. Any Questions? Acknowledgements Samir Nayfeh Doug Vincent Dave Wallace Joe Cronin Bob Gertsen Steve Haberek Bob Nuttal Dick Fenner

  24. Product ROI The IrriGator - $125 Income/year, $100-$900* Discount rate – 15% 7 Year product life User breakeven High estimate – 1.5 years Low estimate – 3 months Low ROI: 210% High ROI: 2700% $ Year *kickstart.org, International Water Management Institute

  25. Revenue Model

  26. Financing • WaterPartners International loans money in countries including India. • Loans are US$25,000 - US$250,000 • must be paid back in 3 years; 5% interest.

  27. Product Cost Low Estimate = $40* High Estimate = $120* *Professors Nayfeh, Wallace, Meeker, and Doug Vincent

  28. Target Market Eastern India Uttar Pradesh, Bihar 10,000,000 potential customers

  29. Water Partners International [ $250 000 loan ] Mfg & Assm Plant India Mfg & Assm Plant China Distribution Centers - India Distribution Centers - China Non- Profit Structure

  30. Flow Characteristics

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