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BRANDS/PACKAGES: Corona Extra 12pk bottles-Select Tri Brew End Cap Plan STORES: Select National Markets-444 total outle

TRI BREW END CAP-WINTER HEAT UP. January 30 to February 26, 2011. BRANDS/PACKAGES: Corona Extra 12pk bottles-Select Tri Brew End Cap Plan STORES: Select National Markets-444 total outlets DISPLAY DATES: 1/30 to 2/26 Display End Cap Program

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BRANDS/PACKAGES: Corona Extra 12pk bottles-Select Tri Brew End Cap Plan STORES: Select National Markets-444 total outle

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  1. TRI BREW END CAP-WINTER HEAT UP January 30 to February 26, 2011 BRANDS/PACKAGES: Corona Extra 12pk bottles-Select Tri Brew End Cap Plan STORES: Select National Markets-444 total outlets DISPLAY DATES: 1/30 to 2/26 Display End Cap Program RETAIL PRICE: Retails to be set based on POL entry-Please ensure your best available cost is submitted within the POL system! End Cap locations by state and distributor listed on secondary attachment

  2. Note From Buyer-Directional From Caroline Nord, Target Corp. Re: 1/30/2011 Bulk Beer Endcaps – TriBrew, Heineken, Corona, Sam Adams, Michelob, and MicroBrew Your products have been selected to be included in an upcoming promotional program. Your partnership in ensuring that product remains instock throughout the duration of the program is integral to its success, so thank you in advance for your assistance. Attached to this message, please find a copy of the POG Image, Item/Loc Schematic, and a Store Listing by State (please scroll to see the POG image). - The POG Image will provide a picture of the display to help identify where items will be merchandised. - The Schematic identifies the items from each POG that will be on the program and the number of facings/capacities of each. • The program is scheduled to run from 1/30/11-2/26/11. • · This program is only in select stores, please check the store list. • · Suppliers- please be sure to forward this email to your distributor partners. I get a lot of bounceback because of the size of the schematic file so we want to ensure that everyone receives this information. • · Some stores may be able to set early, please partner with your store to determine a set date. • Again, thank you for your partnership in ensuring the success of this program. • Caroline

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