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Corporate Identity The Communications Strategy

Corporate Identity The Communications Strategy. Annalena Winslow Communications Officer NHS Greater Glasgow and Clyde. Corporate Identity The Communications Strategy. Not just design Not just appearance Not just marketing S. Corporate Identity The Communications Strategy.

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Corporate Identity The Communications Strategy

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  1. Corporate IdentityThe Communications Strategy Annalena Winslow Communications Officer NHS Greater Glasgow and Clyde

  2. Corporate IdentityThe Communications Strategy Not just design Not just appearance Not just marketing S

  3. Corporate IdentityThe Communications Strategy • What are you there for? • Who are you there for? • What can you do for your customers?

  4. Corporate IdentityThe Communications Strategy • Internal communications • Paper VS Electronic? • Opportunities for success

  5. Corporate IdentityThe Communications Strategy • How do I cope with change? • How do I target my message? • What advantages do I have?

  6. Corporate IdentityThe Communications Strategy • Your message has instant credibility • You have something unique to offer • You know your service best of all

  7. Corporate IdentityThe Communications Strategy • Be visual – don’t over-write • Are you reaching the right people? • Spelling, grammar, proof-reading

  8. Corporate IdentityThe Communications Strategy • How many logos are enough? • Listen to your designers • Corporate identity = Consistency

  9. Corporate IdentityThe Communications Strategy • Is what you’re already doing enough? • Parity with colleagues • Online branding is your new opportunity

  10. Corporate IdentityThe Communications Strategy • Multimedia is what is says! • Use electronic opportunities • Does sound or vision help you sell?

  11. Corporate IdentityThe Communications Strategy • Interactivity is more than a buzz word • The gift of feedback • Information is worth more than money

  12. Corporate IdentityThe Communications Strategy • Corporate identity = words AND actions • What sort of image do you want? • What customers do you want?

  13. Corporate IdentityThe Communications Strategy • More than just a study venue • NHS isn’t just doctors and nurses • What can you do for the rest of us?

  14. Corporate IdentityThe Communications Strategy • You win – your service is better used • Staff win – they can exploit the service • Employers win – investment supported

  15. Corporate IdentityThe Communications Strategy • However, what CAN you do? • How much is possible? • What’s your future direction?

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