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The Hawks

The Hawks. The drinking behavior of Radford University students December 16, 2004. Research Team Members. Kim Montgomery, Marketing, Fairfax Station, May 2005 David Parker, Marketing/Management, Roanoke, May 2005 Danielle Tyler, Management, Columbia SC, May 2005

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The Hawks

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  1. The Hawks The drinking behavior of Radford University students December 16, 2004

  2. Research Team Members • Kim Montgomery, Marketing, Fairfax Station, May 2005 • David Parker, Marketing/Management, Roanoke, May 2005 • Danielle Tyler, Management, Columbia SC, May 2005 • Ben Bolling, Marketing, Radford, May 2005

  3. Data Collection Methodology *Online Surveys-WebSurveyor *Systematic Sampling -Radford University Students’ Emails -Radford University Telephone Directory *Data Collection Period -October 21 – November 29 *Overall Response Rate- 37.6% (140/372) *Demographics of Respondents -21.4% Freshmen; 13.6% Sophomores; 27.1% Juniors; 31.4% Seniors; 6.4% Graduate

  4. Results Students who consume alcoholic beverages Do you consume alcoholic beverages? (n= 140)

  5. Results How many times students go out in a week ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

  6. Results Drinks Consumed in a week ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

  7. Results Study Time in a Week (# of Hours) ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

  8. Results Course Load ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers 1= Very Easy 2=Easy 3=Neither Easy nor Hard 4=Hard 5=Very Hard

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