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World Medical Association Caring Physicians of the World Leadership Course

World Medical Association Caring Physicians of the World Leadership Course. INSEAD Singapore, November 20-25, 2011. Yank D. Coble, MD, MACP, MACE Director and Distinguished Professor Center for Global Health and Medical Diplomacy University of North Florida, Jacksonville, Florida.

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World Medical Association Caring Physicians of the World Leadership Course

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  1. World Medical AssociationCaring Physicians of the World Leadership Course INSEAD Singapore, November 20-25, 2011 Yank D. Coble, MD, MACP, MACE Director and Distinguished Professor Center for Global Health and Medical Diplomacy University of North Florida, Jacksonville, Florida

  2. “The health of the people is really the foundation upon which all their happiness and all their powers as a state depend.” Benjamin Disraeli

  3. Fundamental Traditions • Physicians’ desires and concerns are similar around the globe. • Three fundamental, unifying, and enduring traditions of the medical profession:

  4. “The most important thing is caring, so do it first, for the caring Physician best inspires hope and trust.”Sir William Osler

  5. Progress & Barriers Unparalleled progress in biomedical science, public health and medical care Persistent threats of communicable and non-communicable disease Barriers of ineffective, inefficient andsometimes corrupt institutions, governments, and legal systems

  6. World Medical Association • A federation of National Medical Associations (NMAs) • 8 million physicians, 85 countries around the world • Mission:“to serve humanity by endeavoring to achieve the highest international standards in medical education, medical science, medical care, and medical ethics, and health care for all the people of the world”

  7. Survey Reveals Global Concerns • WMA surveyed physicians in over 40 countries (2003) • Similar concerns: • Access to quality, safe medical care • Appropriate professional autonomy to provide that care • Adequate resources and facilities to deliver care 

  8. Survey Reveals Global Barriers • Lack of respect for professional values and status • Regulatory, legal, and political barriers to care • Governmental attitudes viewing medical care as an EXPENSE rather than an INVESTMENT

  9. Physician Requests for the WMA • Increased information on health systems • Enhanced communication between physicians globally • Communication to the public of the value of medicine and healthcare • Relief of despair, disease, disability, and premature death • Economic return on investment in medical care, biomedical research and public health  • Training to enhance advocacy knowledge and skills

  10. Addressing the Concerns WMA Caring Physicians of the World Initiative PFIZER Medical Humanities Initiative

  11. Caring Physicians of the World A Five Phase Initiative addressing Medical & Social Leadership

  12. CPWI Phase I: ConnectingEnhancing Global Communication WMA officers visited NMAs around the world

  13. Connecting in India • February 2005 • April 2005 • December 2005

  14. Connecting in China • October 2004 • April 2005 • June 2005 • August 2006

  15. Connecting in AfricaSub-Saharan African Nations Planning Meeting • Ghana • Nigeria • Zimbabwe • South Africa • Namibia • Lesotho • Mozambique • Zambia

  16. Connecting Around the Globe • Europe • Latin America • MASEAN (SE Asia) • Middle East • North Africa • Oceanic • Canada, US, Mexico, related islands

  17. CPWI Phase II: InspiringExemplifying the power of Caring, Ethics, and Science • Initiative announced at WMA Annual meeting, Tokyo 2004 • Partnered with Pfizer Medical Humanities Initiative • Physicians to be selected by NMAs • Physicians to exemplify caring, ethics and science

  18. Sister Lucia Yu

  19. Caring Physicians of the World • Publication Honors Heroes/Social Leaders • Launched in Santiago, Chile, WMA Annual Meeting, October 2005 • Shared at CONFEMEL, October 2005 • Features 65 Physicians from 58 countries

  20. CPWI Phase III: CollaboratingForming Regional Partnerships • Regional meetings with NMAs: Johannesburg, Prague, Santiago, Tokyo, Bangkok, Shanghai, Amelia Island Florida, Chenai • Addressing the primary issues for patients, physicians, & public health

  21. CPWI Phase IV: Developing Skills WMA/CPW Leadership and Advocacy Course • December 2-9, 2007, INSEAD, Fontainebleau, France • 34 colleagues selected by their NMAs • Skills and knowledge for medical/social leadership

  22. The INSEAD Europe Campus Fontainebleau, France The Business School for the World. Developing the next generation of transcultural leaders. Site of the 2007 and 2008 WMA/CPW Leadership and Advocacy Courses

  23. Leadership Class 2007

  24. Teambuilding

  25. The Art and Practice of Lobbying

  26. Individual Judgment and Group Decision Making

  27. Navigating the Media Environment

  28. 2008 WMA/CPW Leadership and Advocacy Course

  29. Leadership Class 2008

  30. Improving Communication

  31. Media Training for Effective Advocacy

  32. Improving Cross Cultural and Virtual Communication

  33. Building Global Relationships

  34. WMA INSEAD Leadership Development Programme February 8-13, 2010

  35. WMA INSEAD Leadership Development Programme February 8-13, 2010

  36. CPWI Phase V: Applying & Achieving “Knowing is not enough; we must apply.Willing is not enough; we must do.” Goethe

  37. CPWI Phase V: Applying & AchievingIndonesian Graduates of 2007 WMA/CPW Leadership and Advocacy Course • Formed a partnership with the President and the Minister of Health • Selected physicians of excellence from Indonesia • Published the Caring Physicians of Indonesia book • Created video documentary of Indonesian History, 1908 - 2008

  38. Caring Physicians of Indonesia Initiative launched at the Centennial Anniversary of the Indonesian Medical Association, May 28-29, 2008 Both books presented at the President’s Palace.

  39. 1st Geneva Conference on Patient-Centered Medicine May 29-31, 2008

  40. CPWI = Medical & Social Leadership

  41. Leadership Class 2007 Reunion in Singapore April 2008

  42. WMA General Assembly: October 15-18, 2008 Seoul, Korea

  43. CPWI: A Focus on Patients • Inspiring hope and trust • Reducing disease, despair, disability and premature death

  44. CPWI: A Focus on Rights • The patient’s right to choice • The patient’s right to physicians with appropriate autonomy to provide the best care and advocate for patient health

  45. CPWI: A Focus on Responsibility • Providing ethical and science based care • Inspiring hope and trust • Advocating for patient care and public health

  46. CPWI: A Focus on Value Economic Value The positive return on investment in medical care and biomedical research Humanitarian Value The immeasurable humanitarian value in reducing disease, despair, disability and premature death

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