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Knowledge Era Enterprising The Value Chain and the Value Cluster. Co-creating with Customers and Customers’ Customers. Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc. The Traditional Supply Chain. Supplier. Company. Customer. Customers’ Customers. Supplier.
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Knowledge Era Enterprising The Value Chain and the Value Cluster ... Co-creating with Customers and Customers’ Customers Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc.
The Traditional Supply Chain Supplier Company Customer
Customers’ Customers Supplier Company Customers The Supply Chain: Extended
Customers’ Needs and Aspirations Problems & Needs Aspirations & Opportunities
Customers’ Customers Supplier Company Customers Supply Chain: Needs & Aspirations Needs Aspirations Transactions Opportunities
Customers’ Customers Supplier Company Customers Shift to the Value Cluster Customers’ Customers Company Customers Suppliers/Partners
The Business Context: Tends & Opportunities Customers’ Customers Trends & Opportunities Company Customers Aspirations Capabilities Suppliers/Partners
Skandia AFS: Working the Whole System End Users Invest in Future Laptop Software Study Wholesale Annuities Sell Annuities Skandia Brokers Select Events Manage Funds Funds Managers
Skandia AFS: Amazing Co-creative Leverage End Users Hundreds of Thousands Brokers 80,000 Skandia 2400 84 Funds Managers
Knowledge Era Enterprising Partnering Dynamic Teaming, Virtual Enterprising & Knowledge Networking Unique Customization Business Solutions Mass Customization Structural Capital Community of Capabilities & Aspirations Customer/Supplier Capital Virtual Community of Capabilities & Aspirations Product Solutions Transactions Human Capital Individual Capabilities & Aspirations Thanks to Hubert Saint-Onge and Leif Edvinson