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Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009

ASIDIC FALL 2009 MEETING Social Media Platforms Case Example – American Institute of Physics’s UNIPHY. Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009. How can a traditional publisher, society, or journal leverage social media effectively?. What SHOULD you be offering?

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Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009

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  1. ASIDIC FALL 2009 MEETINGSocial Media PlatformsCase Example – American Institute of Physics’s UNIPHY Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009

  2. How can a traditional publisher, society, or journal leverage social media effectively? • What SHOULD you be offering? • What is the business model? • For Free? • For Fee? • Advertising? • What opportunities are you already missing? • Bundled offerings? • Combining “bricks and clicks”? • Improving your relationship with your community? • What should you NOT be offering?

  3. My First Professor..My Mom

  4. Gunter’s Market 701 North Ohio Ave. Atlantic City, NY • Consistency of operation • Known quantity of quality • ‘Stock sells the shelf’ • ‘Free Delivery’ • ‘No Tip Policy’ • Best customer service • Give back to the community • Shouldn’t your social media site deliver no less than these characteristics?

  5. Social Media = Neighborhood Store • Provided Commerce • Provided Food • Provided Conversation and Recommendations • Information Center (Newspapers, TV Guide, etc.) • Provided Help • Central Point to Meet • Represented Trust

  6. AIP Uniphy – Announced 09/09/09 Includes: • 180,000 Experts Pre-populated • Over 100 Countries • Combines Semantic Tagging, Robust Metadata, and Social Networking Technologies • Unique levels of updated info on a whole community

  7. Pre-populated Profiles

  8. Pre-Populated Networks

  9. The Future? SubNetwork of all author of one publisher SubNetwork for a society Network of funded researchers SubNetwork for a journal Virtual conferences- network of participants Reviewer assignment

  10. QUESTIONS?

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