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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker . Researching Product & Customer. Natasha Arguello Business Research Librarian UTSA Libraries natasha.arguello@utsa.edu (210) 458-7444. About Me. Worked with $100K teams since Spring 2009

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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

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  1. 2014 Technology Entrepreneurship Boot CampSponsored by Jackson Walker CITE BootCampFebruary 2014

  2. Researching Product & Customer Natasha Arguello Business Research Librarian UTSA Libraries natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2014

  3. About Me • Worked with $100K teams since Spring 2009 • At least one team in top three CITE BootCamp February 2014

  4. What is My Role? Every project has its own research needs and challenges. CITE BootCamp February 2014

  5. What I Can Do I can advise you: • On research strategies • Best available resources • When we don’t have access to information you want • When information may not exist • When you need to do primary research CITE BootCamp February 2014

  6. What I Cannot Do • Buy market research reports that you found on the Internet • Do your primary research CITE BootCamp February 2014

  7. Researching the Market • Product or service • Industry • Competitors • Target market and customer CITE BootCamp February 2014

  8. Primary + SecondaryResearch • Not everything is available • For free • Online • At all • Primary Research • Surveys • Focus groups • Interviews CITE BootCamp February 2014

  9. Find People • Industry Experts • Target customers CITE BootCamp February 2014

  10. Rules of Thumb • It will take longer than you think. • You won’t have ALL information you want. • You will have to estimate and make your best educated guesses. • Prepare to explain your numbers. • Document and cite your sources. CITE BootCamp February 2014

  11. Get My Help • Do your homework. • Come up with a list of questions. • Email me at least one day in advance: • Explain your product • Describe your target market • Tell me where you searched and what you found • Tell me what kind of help you need • We meet for a consultation. CITE BootCamp January 2011

  12. Thank you! Natasha Arguello Business Research Librarian UTSA Libraries JPL 4.04.08V natasha.arguello@utsa.edu (210) 458-7444 CITE BootCamp February 2014

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